What new relationships to materials emerge in the use of digital and mechanical tools?
Led by Rachel Gotlieb with Joanna Berzowska, Garnet Hertz and Greg Sims
http://artengine.ca/unhanded
In this panel we ask about the variety of new relationships with materials that emerging with the increasing ubiquitousness of digital technologies. With the increased complexity of tools we wonder how do we learn about materials? How do we get to know them? How do we share this knowledge? We can now know the molecular structure of wood or metal without touching it. Is this a more intimate relationship than working directly with our hands? Does it matter? If the objects coming out of digital and mechanical processes are more removed from our handywork, how might they carry the mark of the machine? Should we be able to read the machine in the material?
Joanna Berzowska
Joanna Berzowska is Associate Professor of Design and Computation Arts Department at Concordia University in Montreal [http://www.concordia.ca/design] as well as the founder and research director of XS Labs [http://www.xslabs.net], a design research studio with a focus on innovation in the fields of electronic textiles and reactive garments. She is also the Head of Electronic Textiles at OMsignal [http://www.omsignal.com], a wearable and smart textile platform that enables leading fashion brands to design smart apparel.
A core component of her research involves the development of enabling methods, materials, and technologies, focusing on innovation in composite functional fibers, soft electronics, and additive manufacturing. Joanna’s art and design work has been shown in the V&A in London, the Cooper-Hewitt Design Museum in NYC, the Millennium Museum in Beijing, the Art Directors Club in NYC, the Australian Museum in Sydney, NTT ICC in Tokyo, SIGGRAPH, ISEA, SIGCHI, and Ars Electronica Center in Linz among others. She holds a graduate degree from the MIT Media Lab. She lectures internationally about the field of electronic textiles and related social, cultural, aesthetic, and political issues. More info: http://www.berzowska.com/
Rachel Gotlieb
Rachel Gotlieb is currently Adjunct Curator at the Gardiner Museum. She served as the founding Curator of the Design Exchange between 1990–2002, and co-wrote Design in Canada (Knopf Canada, 2001). She has curated and co-curated several important exhibitions, including: Pop: Design from the Space Age (Design Exchange 1994); Thor Hansen: Crafting a Canadian Style (Textile Museum of Canada, 2005), , and Beaver Tales: Canadian Art and Design (University of Toronto Art Centre, 2008). She has taught design history at Ryerson University School of Fashion, OCAD and Sheridan College. She created and implemented the Studio North and Prototype exhibits for Canadian artisans at the Toronto Interior Design Show, as well as conceived and directed its Conversations in Design annual symposium. She is a PhD candidate in Art History at Queen’s University in Kingston, Ontario.
Garnet Hertz
Dr. Garnet Hertz is Canada Research Chair in Design and Media Arts and is Associate Professor in the Faculty of Design and Dynamic Media at Emily Carr. His art and research explores themes of DIY culture and interdisciplinary art / design practices. He has shown his work at several notable international venues in thirteen countries including SIGGRAPH, Ars Electronica, and DEAF and was awarded the 2008 Oscar Signorini Award in robotic art. Hertz is founder of Dorkbot SoCal, a monthly Los Angeles-based lecture series on DIY culture, electronic art and design. He has worked at Art Center College of Design and University of California Irvine. His research is widely cited in academic publications, and popular press on his work has disseminated through 25 countries including The New York Times, Wired, The Washington Post, NPR, USA Today, NBC, CBS, TV Tokyo and CNN Headline News. More info: http://conceptlab.com/
Greg Sims
Greg Sims is an artist, designer and educator based in Toronto, Canada. He completed his undergraduate studies at OCAD University and later pursued postgraduate studies in England at the School of Jewellery- Birmingham City University. Since completing his MA degree in 2003, Sims has taught extensively at NSCAD University in Halifax and more recently at OCAD University. He teaches studio courses from Introductory to Master’s level, as well as developing curriculum and teaching courses in digital design and fabrication.What new relationships to materials emerge in the use of digital and mechanical tools?
Led by Rachel Gotlieb with Joanna Berzowska, Garnet Hertz and Greg Sims
http://artengine.ca/unhanded
…
Use CTRL+F to find key words if it is a longer transcript.
0:16
um I’m going to talk a little bit about myself but I just wanted to say before can you hear me no okay so should I do
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that I can pull it out okay
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okay so I just thought I would sum up the last session because what we did learn for the people who are not in the
0:40
know about sort of digital technology there was a lot of new vocabulary that
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was bantered around which I loved and that would be e-textiles fashion Tech uh
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did you digi-fab ecosystem which I thought thank you Tom that was a great term to think about and I also love the
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fact that Sandra how you use the word unhanded as a verb unhanding this is
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going to be the craft washing the unhanding these are going to be the takeaway buzzwords that we’re going to
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have and that we’re going to learn about and use and this is going to be so important about this conference I also
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like the fact that everyone on the panel on the previous panel sort of had their own kind of pet peeves and and I and I’m
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going to welcome these panelists to um share their pet peeves and I’m going to give you a few of mine the one where
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word that is also really overused is the word curating and everything is a
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curated experience and I have been a curator in craft and design for over 20 years so I’m a little bit miffed when I
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hear that um I also thought we would talk about our children and now we’re not all going to be grumpy people complaining about oh
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the kids today but it is true that they are losing their hand and motor skills
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and one thing that they’re they also can’t use are keys so now we have cars that don’t are keyless cars right which
2:04
are very frustrating so this is part of our digital new Society so that’s sort of what we learned from
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the last session and much more than that but um before we move on I will tell you a little bit about myself
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um I was the founding curator at uh the design Exchange in Toronto when it first opened and so
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at that time there was really no Tech digital technology we didn’t even have email or computers so I would say and I
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really realized this by uh participating and watching the panel listening to the panels this morning is that I have been
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witnessing the sort of the digital Revolution on Craft and design for the last 20 years and it’s been very
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exciting so as the curator at the design exchange I wrote the book design in Canada and what I did know and what I’ve
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noticed is that because there was such a lack of a strong industrial design
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manufacturing community in Canada that there has always been a Synergy between
3:04
craft and design and mass production and I’ve always called it sort of industrial
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craft so this has been going on and this is our history and it continues to be that way more recently I’ve been
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affiliated with the the Gardner Museum as as chief greater and now as adjunct
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curator and one of the last exhibitions I did there again is so different from
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the past it was and I didn’t bring slides because I was encouraged not to but I showcased the work of an artist
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named Claire to me and what Claire did Claire is from Britain and she is very
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much about working in multiples so she will fill a room and create a thousand
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objects to create an environmental space and she will use it you she’ll be able
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to do this through digital technology so what she did for us at The Gardener Museum and it really is all about making
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and hand making is she a Digi she it was stereo lithography so she digitized
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three beautiful 18th century mycen porcelain figures and then she made
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molds of them and then she slipped cast a thousand of them to fill the gallery
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floor then she presents did the three Originals on very very high vitrines or
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display cases to sort of elevate their iconic status she then invited makers to actually make
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and uh these figurines on site an hour a day so the collection built
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um to 2000 objects so the whole exhibition installation clear to me piece by piece was really about thinking
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about craft production digitization the museum and fetishizing of the object so
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that is how far we’ve come I also want to mention that I teach industrial design history at
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Sheridan College and that is a brand new Pro program and it’s been led by one of
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Canada’s leading industrial designers Scott Lawton and this is a first for Sheridan because Sheridan as many of you
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know opened in 1967 to really sort of lead in the crafts of glass and Ceramics
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and furniture and they still are leaders in many ways but to they’ve situated an
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industrial design part department right in the same uh Corridor with the craft
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makers and there is a lot of synergy going on so it is an exciting time for
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us and I think we’ll see a lot more in the future I also want to before I introduce our
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illustrious panel I just want to tell some people in the audience or many of you probably already know this but there
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has been some very um important Works uh and this conference really follows on
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the heels of it the Museum of Art and Design the Mad Museum which dropped the
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title of craft and it’s uh name because I thought craft was no longer sexy did a
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very important exhibition called out of hand and uh and that was all about the
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sort of the idea of objects uh being made using digital Technologies there
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was also a new book if you want to see it uh or purchase it and it’s um teams
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in Hudson and it’s very accessible and it’s called the digital handmade so to
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prepare for this conference I sort of returned to those books and I looked at them and this is what um came across
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this is what I saw and you may not like to hear this that some of you makers is
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I saw that digital technology for uh whether you’re an industrial designer or
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a craft maker is something it’s a muse and it’s it’s a very exciting uh way a
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tool to find new forms it’s a process and so consequently ironically maybe we
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have returned to the postmodern era because we are seeing almost a return of
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historical uh Revival but now been distorted and manipulated so we have Neo
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Art Nouveau or Neo Baroque or because it can be done so
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well and it’s exciting to see but to me it’s a bit problematic it’s not cultural
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Pro appropriation that we were talking about in the first session but it is a return to um a reboot of if you will of
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historical styling so what I hope our panels will do today or or what we’ll
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discuss today in fact is not just simply how we’re doing this but why you know
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it’s not just about form following process rather than form following function that old famous dictum it’s
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something more than that and I think we are now reaching a stage where we are also familiar with digital technologies
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that we can sort of go beyond looking at really neat things so with um no further Ado I have to
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sorry go back to my iPad to introduce our wonderful speakers so here we have um hang on
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Greg Sims and he is a wonderful jewelry designer and I urge you to I think he’ll
8:30
be showing us some of his work but he uses a lot of Whimsy and and insight
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into his um practice uh he is an artist a teacher who’s based in Toronto he
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teaches at ocad he has studied and taught at nascad and it is really
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exciting to have him here today our next speaker and this is the problem
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with my digital technology is Johanna baraska and did I say your
9:03
name right I don’t and who teaches at Concordia right and um okay I have to
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then because I can’t do your introductions but I’m going to have to let you introduce yourselves that’s
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Joanna why don’t you just give a little bit about your bio and then I’ll let um uh our our last be girls so as you’ll
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see from my presentation later I work with electronic textiles both in
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research context developing materials for future textiles as well as an
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industrial context developing biometric undergarments
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yeah my name is garnet Hertz and I work at amla Carr university in industrial
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design I work in electronic art and I’m Canada Research chair and design in
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media art so Greg
10:06
[Music] I’ll see if that works is that okay or
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foreign
10:19
thanks Rachel um I first of all I did want to say thank you to Ryan and Remco just for
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inviting me to speak today and thank you all for coming um
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oh okay I’ll try to coordinate it
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um so I teach at ocad University I my background’s in jewelry but I also teach a lot of digital fabrication
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courses both undergraduate and at the grad graduate level
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juggle these things [Music]
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so I’m just going to jump right into the presentation oops
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starting out in the field of jewelry I vowed that I would never use the process of casting and mold making
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seeing it as directly responsible for all of the Bland and boring jewelry that
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crowded display cases and Shop windows I preferred to work directly with the
11:22
materials fabricating pieces in silver gold and gemstones somehow seeing this
11:28
approach as more authentic it wasn’t until I came across an idea for a set of wedding bands this one here
11:35
requiring casting that I came around to the idea that it wasn’t the technique or
11:40
the materials alone that defined a piece but rather what you did with them it was
11:46
how they were handled and presented that made them successful or not
11:51
by knowing many materials and processes intricately one could Master them combine and employ them in ways that
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others had not the more you knew the more opportunities having a full understanding allowed you
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to push the limits a basic knowledge and limited hands-on experience required you to work within
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the rules
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I adopted digital ways of working seeing the potential to become more efficient and precise
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lucky for me the evidence of handiwork or as I sometimes call it busy work was
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never strongly valued in jewelry to me evidence of how a material had
12:34
been worked or processed came through in other ways in the strength of the idea and how well
12:40
it was conveyed we often hear the adoption of digital
12:46
techniques described as just another tool that may be true early on but to
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describe digital making Technologies as just another tool seems rather naive
12:59
digital design and digital fabrication have completely transformed the way objects are perceived exist and come
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into being a virtual object can be reconfigured in with infinite outcomes
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the basic premise of building successive layers can be applied to any form however complex
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and to virtually any material it’s more than just a tool
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I’m always excited by work that shows a level of understanding and interaction with the digital exploring new
13:33
possibilities in 2013 my colleague Jesse Jackson and I
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organized and curated I’m scared to use that word now but um
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making uh the name of the exhibition was making it real and we saw it out artists and designers
13:53
that were working in this way and who recognized that the rapid prototyping era of digital fabrication and additive
13:59
manufacturing was an old way of thinking objects chosen for this exhibition were
14:06
no longer just models and prototypes but had Advanced sufficiently to be considered the final material object
14:14
the design process material makeup and methods of production offered completely new outcomes that took advantage of new
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technologies and distinguished themselves from what had come before
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many of the designers recognized that these materials and forms had great potential to hold and express meanings
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in different ways to be engineered assembled in combination with more traditional
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processes Doug booch’s eyelet necklace deriving its structure from Medical Data relating
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to diabetic blood sugar readings is an SLS nylon print whose porous surface is perfectly suited
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to accept colorful fabric dyes JC carrick’s headphones are assembled
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straight off the printer with a couple of added magnets and speaker wires the same nylon material is engineered
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with varying structures throughout allowing both rigid and flexible areas as well as snapping mechanisms for quick
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assembly over time I have noticed that the digital has become a Common Language
15:22
promoting interdisciplinary interdisciplinarity and collaboration
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it can be a unifying thread allowing different disciplines to come together cross over and reinterpret
15:41
I am also encouraged to see that some of the most challenging work adopts a craft approach to creating where artists
15:48
designers and researchers are engaged directly with the Technologies and materials
15:54
here are some more recent examples of this exciting exploration between the digital and the material
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Eric clarenbeeks mycelium project investigates the potential of growing living organisms in the production of
16:09
furniture the chair is created by 3D printing a combination
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of a pla plastic shell infilled with a slurry of local organic yard waste and
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mycelium fungus the fungus acts as a binder growing into the rigid mold form provided once fully
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grown and dried the mycelium becomes a structural stable and renewable material
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the mushrooms that grow outside of the structure are described by Clarin beak as decorative jewels
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nervous system takes advantage of generative modeling and 3D printing Technologies to create a range of
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household and wearable products each individual and fully customized for and
16:57
by the consumer their kinematics project creates a system whereby any 3D form can be
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transformed into a flexible hinge structure objects are made accessible to Consumers
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through an online interface by keying in in information and manipulating nodes
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the consumer generates a personalized jewelry object that can then be saved printed and shipped
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perhaps a perfect illustration of the new material possibilities revealed by the digital experimentation is emerging
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objects take on the Utah T set referencing Martin Newell’s teapot one
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of the first 3D computer models created for graphic rendering from the teapot’s digital incarnation in
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1975 emerging objects arrived some 40 years later at an appropriate physical
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representation the teapot is 3D printed using powdered tea
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emerging objects is pioneering research in 3D printing using natural materials
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from small objects all the way up to architectural installations materials printed include coffee tea
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salt sugar paper cement and more
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the fear of the digital ways of making would somehow further disconnect us seems not to be the case
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artists and designers are finding creative ways to process materials that make us more connected and a part of
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things around us and not apart from
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well digitally produced objects and materials can sometimes appear Stark and
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void of human connection it is what we do with them throughout the process that will create meaningful objects relating
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to and connecting with people the digital can help us to perceive and understand objects in new ways
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if we pay attention there are Limitless ways to interpret and process the information and present it back
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imaginatively it is what an individual brings to the technology that will make
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it transformative and successful
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objects do not need to carry the mark of the tool or the machine for us to feel a connection
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it is all of the fascinating New Revelations as this information is processed into material outcomes that
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offers new insight to the things around us there is a vast potential for objects to
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connect us to relate to convey our thoughts and ideas to reflect and interact and tell
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stories about our lives we no longer just bring objects into our lives we can insert ourselves into these
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objects and our experience with them becomes more meaningful because of it thank you
20:05
[Applause]
20:13
I am next [Music]
20:19
all right so as I mentioned earlier I work with electronic textiles which
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um are a subset of this field of wearables as Valerie LaMontagne described this is
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a term that actually encompasses an extremely broad range of projects and
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practices everything from these like sticker sticker like electronic tattoos
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to collaborative design experiments it’s actually a term that is really used for
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a very very broad multitude of different work that relates to the body the
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current commercial reality though is really still grounded in what we in in
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the VC in the Venture Capital world called the early adopters so usually males of a certain age and socio
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economic class who do a lot of exercise and want to track their performance
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their Fitness levels so those various devices that are usually wrist worn
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these days then connect to apps that track analyze compare and link to social
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media other than these wrist worn devices there have been some experiments in
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penetrating the rest of the body through jewelry like straps head mounted
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displays Etc but in general the commercial field of wearables is
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still deeply anchored in this industrial design device reality
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so my work in contrast has been to focus on the rest of the body so to actually
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engage with everything beyond the wrist I even talk about beyond the wrist
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interaction and therefore to specifically look at textiles which are
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materials we already engage with on our bodies on a day-to-day basis
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um however to take those textiles and to push them further to augment them
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to actually use traditional ways of making as much as possible but to
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replace some of the core materials with a new
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functional fibers so everything from very simple you know silver threads that
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can then allow us to weave sensors into garments so I actually I work for om
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signal in my spare time so I help to develop well I developed all the IP for
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the um signal biometric shirts for actually the ways that we knit all of
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the ECG the heart sensors and the breathing sensors into the shirts
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themselves our first shirt was a Ralph Lauren branded Polo tech product
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um what’s really important to me is to work as much as possible within the
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tradition of making and Manufacturing manufacturing for the very reason that
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we do want to manufacture these objects and making because ways of making that
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allow us to make the prototypes and I guess I’m using the word making to refer
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to short-run Productions or individual prototypes as opposed to manufacturing
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which is scaling at cost um because what I call making actually is
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an extremely technologically Rich history so weaving knitting those are
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very complex technologies that have been around for hundreds even thousands of years that actually contribute a lot to
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the Integrity of the objects that we make so by using and respecting these
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histories of making but adding new kinds of fibers and Coatings and processes we
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can actually create these objects that have additional functionalities so not
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only clothing our body you know these these on Signal shirts
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also have anti-microbial treatments so they don’t smell too bad if you sweaten
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them a lot they also are these circular knits that help you with your posture so
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they have a lot of traditional textile functionality as well as some of this digital textile
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functionality insofar as they give you a very accurate
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signal of your heart activity not just your heart rate but your full heart signal as well as your breathing and
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your movement Etc that will allow you to reach develop new insights into your
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into your body what’s happening the current applications deal with sports but there is huge potential both on the
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utopic and dystopic end of things for crowdsourcing this information to develop deeper insights for either
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good or nefarious purposes
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and then working with students working with
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designers in my many collaborations my main pet peeve is as soon as we
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engage with these new materials with this materiality that allows us to
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develop um electronic interactive
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mediated kinds of garments I find that our minds slip into a
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product kind of mindset so even beautiful are the facts that are
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created smell like products they don’t smell like craft anymore what do I mean
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by that is the concepts become simpler so working with this new materiality
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these smart textiles these interactive textiles suddenly it’s not just about
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the pleasurable bizarre experience and this is work from my research lab excess Labs where we
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actually try to still engage with these very experimental these are energy generating garments that are by their
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very nature uncomfortable this one is called itchy and it’s very itchy and as you move and you scratch yourself you
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actually generate energy right and and the energy then Powers these lights around your neck which references kind
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of like safety beacons and a state of emergency and actually highlights the
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discomfort of the Garment you know so I try to actually while developing these
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new materials and while developing the methods for these future textiles to
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still engage with the playful perhaps pleasurable perhaps
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well performative of course but also almost you know well the complexity of
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what object making has been historically right and my huge pet peeve is that
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working with these electronic materials switches designers and maybe a lot of
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artists as well I was just reading critiques of the Arts Electronica festival with but I won’t get distracted by that
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but switches the minds of designers and Crafts People to a product like way of
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thinking meaning this has to have a certain use it has to solve a certain problem and it has to be good right it
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has to be something that not necessarily can sell but that has a purpose that can
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be defined in one sentence so that’s my pet peeve about these new materials
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um I’ll just finish I’ll skip through a couple of those slides and just finish about with talking about
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my current deep interest in these new materials and my relationship with these
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new materials because um I think it’s very important to
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respect the history of both making and Manufacturing and just build on top of
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that and this is where the huge potential of making uh these augmented
28:56
artifacts and experiences will come to fruition if we can actually use existing
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factories existing looms Etc but adapt
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them to integrate these conductive fibers or the other fibers I’m
29:12
developing in collaboration with scientist fibers that will replace capacitors batteries Etc while still
29:19
being used in traditional making and Manufacturing processes on top of that
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there is so much potential to then start integrating new ways of making so I’ve
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shown you here A whole list of additive manufacturing and additive or
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prototyping I guess techniques available right now and finally there is such exciting
29:48
potential to the future of materials and how we’re going to work with these materials not just from the world of
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electronics but of course from Material science and chemistry
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so I look forward to the discussion later about how we can really leverage
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the potential of this new materiality and a lot of it in my opinion has to
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come down to training better designers who understand the complexities of these
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materials without working on a solely superficial Gadget like if I can say
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that level okay I’m just going to jump through all of these [Laughter]
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can people hear me without a mic yeah okay use it use it okay I’ll use it
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um my name is garnet Hertz
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it’s the green thing green thing okay okay so I instead of talking about my
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own work I wanted to talk about my relationship with my 3D printer and it’s
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not it’s not explicitly sexual or anything
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um but I wanted to bring up some ideas in regards to the adoption of new
31:21
technology and sort of um uh Trends and tropes of of new technologies
31:29
that I see happening um with maker Technologies
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so I
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think of you know in or I’m telling I’ll tell this as a story okay so
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um in itially when working with an old
31:54
technology let’s say this is clay or uh ceramic or
32:00
metal or whatever foam core um
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you would build it with your hands and and it’s this is sort of a
32:11
representation of the old way of doing something and then a new thing comes along Okay so
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it has a lot of promise okay so um this I think of as the you know I
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need you so bad phase like I love you I uh take my money phase of like
32:34
Kickstarter where it’s like you want to throw your money at um at a new thing
32:40
that comes along that is um has a lot of promise it has the promise
32:46
that it will free you from all of your constraints and it will replace
32:51
everything um it’s like when peanut butter came out it was uh projected that this was going
32:58
to obliterate uh margarine and and butter you know or the the elevator was
33:05
going to completely replace stairs now of course some of this is true but it tends to be overstated uh during
33:13
the beginning especially if it’s in a Kickstarter campaign okay um
33:19
but after and this isn’t two weeks later I thought about this after because
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um it takes more than two weeks to get a Kickstarter uh product it takes more like a year and a half but that’s
33:29
another story so two weeks after you get this thing the material reality of this this new
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digital technology sets in um how to calibrate it the inconsistencies the limitations
33:42
and this is where you are are working with this new system
33:47
and this could be a CNC machine this could be lots of different things but 3D
33:53
printing is sort of the poster child of a lot of um what we’re talking about today
33:59
this is where you’re you’re still in love with the technology and you’re working with it although you’re
34:04
discovering that maybe that Kickstarter campaign had uh was overstating the
34:11
technology somewhat so after about a month it’s sort of like well I guess this only prints in like
34:19
ugly colored plastic uh and um my printer keeps jamming
34:26
um and okay after I’ve printed a bunch of Yoda heads and uh keychain whatever
34:33
things um 3D modeling is actually quite hard right
34:38
um there the there’s an aspect of the new technology that has a lot of promise but there’s a lot of fine print
34:45
um uh and uh you know you’re just you have problems you’re posting on
34:51
discussion groups about how to fix it um you realize that Open Source Hardware
34:57
is actually uh a lot of times just a kind of An Unfinished piece of Hardware
35:03
uh that doesn’t really work very well doesn’t have good documentation not all the time but sometimes
35:10
and then six months later you are this this is in my case maybe some people go
35:15
faster or slower through this process so it’s sort of coming to an understanding
35:21
uh that uh that you’re in a becoming to a settled relationship with this thing
35:27
where it’s like okay yes this this technology is is great it it has a it
35:33
has a really useful place in a lot of what I’m gonna do but I’m not going to immediately drop all of my uh tools for
35:42
making models out of foam core uh I’m not going to um stop welding or uh using a drill
35:51
press you know um this is this is something that’s really useful so you sort of get into
35:56
this domestic relationship with this with this device any print you know the
36:01
odd Pikachu head or whatever off of it for your kids or whatever
36:06
um and then for me at least I with new
36:11
technologies I mean I tend to be quite nostalgic in my work um I think after working with this thing
36:20
for a while you sort of think like oh wow like I sort of missed that getting
36:25
my hands dirty in uh plasticine or um I
36:30
I really miss grinding metal you know or or something and so I think a lot of people go
36:38
through a cycle where this this Nostalgia comes up and this is really really powerful stuff you know you see
36:44
vinyl um re-emerging kind of as the zombie media form from the past or mixtapes or
36:53
uh Pokemon or I mean Nostalgia is is really really powerful and it and and
36:59
and there’s um and there’s a lot embedded it’s not just Nostalgia it has to do with history
37:06
it has to do with culture has to do with the uh old frying pan that you inherited from your grandmother you know there’s a
37:13
lot of things that are wrapped up in that that that new technology can only partially intervene in
37:19
um so then and I think this is where this is where things are interesting you know after you’ve worked at this new
37:26
technology blending in the new technology with the older stuff that
37:31
that that’s uh supposed to be like a that blob of that old thing getting fed
37:37
into this printer um it’s sort of moving into an open relationship phase with this technology
37:43
and not being completely the equivalent of texting it every five minutes you’re sort of in an open
37:49
relationship with it and you uh combine the new thing with the old thing and this is this is what’s really
37:55
interesting you know people extruding uh you know coffee or tea or ceramic
38:02
um this is where there’s a lot of promise and a lot of interesting stuff glass mixing the old with the new
38:09
um and eventually I think I mean of course
38:15
digital Technologies change everything right we all are staring at our phones
38:21
at the uh bus stop we’re all uh texting each other it it fundamentally
38:29
overhauls uh a lot of stuff but at a certain point we
38:35
um I at least think of these things as tools
38:41
of course some tools are more useful than others you’re obviously going to I would get more I get more excited over a
38:48
3D printer than I do an orbital sander right but um
38:54
you can come to a conceptualization and use of these things as multiple things
39:00
in your uh quiver of building stuff
39:06
um and so what what I think is important and and I’ve seen this in lots of presentations it’s not like this is like
39:13
a trade show where everybody’s trying to sell stuff um or launch a Kickstarter campaign but
39:20
um the the idea of uh Liberation and
39:25
supersession that that I I think is useful to uh take with a
39:31
grain of salt so that um and and this is something that’s as old
39:38
as as uh communication technology has a
39:43
couple hundred years since the telephone television radio uh internet 3D printing
39:52
um of course these things drastically overhaul culture but they they usually
39:58
do not completely supersede us from uh uh our material culture and they they
40:06
don’t completely liberate us they’re they’re just a part of the sort of
40:11
plethora of what we’re working with and how we build things
40:18
and that’s it thanks [Applause]
40:27
well those were three fascinating talks and I have to say Garnet you I mean Dell
40:33
you really um hit some of the issues that I’ve been
40:38
thinking about and that we’ve all been thinking about and it’s the idea of how we fetishize the process of making and
40:47
these digital tools what I think is quite fascinating from your discussion is the fact that
40:55
you still need skill even if you’re handling these digital Technologies and
41:01
of course we know that skill is very much locked into the idea of craftsmanship because we are here today
41:07
to really talk about the sort of marriage between craft and and and
41:13
technology and design and that issue which Sandra raised that Goethe had
41:18
pointed out the problem you know so many years ago that if if objects are
41:24
mechanically produced or reproduced do they lose their inspiration their Aura
41:30
their ability to transform us and I think you know we all know now I would I
41:38
could ask this question but I think we all know the answer that that craft is
41:43
no longer locked into the handmade that’s just a redundant question we know
41:48
that from students today the fact that we all need our Technologies but what
41:54
are so so so so so it is liberating to have these Technologies it is also a
42:01
problem so can we talk a little bit more in detail about some of the drawbacks of
42:08
digital technology now you I’ll ask you first Joey because I I thought it was
42:13
quite interesting unless I misunderstood you your pet peeve was that designers or
42:19
craftmakers were still thinking about functionality and I thought well why why is that so bad like rather than just
42:25
looking at as pure sort of indulgence and experimenting with materials why is
42:30
that a drawback they’re thinking of functionality from the mindset of a venture capital a kind of sales pitch
42:38
okay yeah so like how can I develop something that solves a problem that can
42:46
get funded so they’re not necessarily thinking about funding but that is the
42:51
world that they’ve experienced digital in my in my uh domain right which is
42:59
wearables that’s how they’ve experienced wearables and it’s very difficult for
43:05
them to then imagine a wearable that isn’t a sales pitch if I can put it in
43:10
those terms what’s you know um what’s really
43:15
interesting about electronic textiles is that they merge functionality so you still
43:24
have the textile functionality it can keep you warm it can change the way your body moves it can drape on your body in
43:33
a different way with electronic interactive functionality sensors or shape change or
43:41
color change or lights communication all kinds of things
43:46
the biggest potential for the future of these materials is once you merge these
43:51
two different functionalities is that actually form becomes function
43:58
what I mean by that is if you have a textile that’s woven with conductive threads if you cut it here the
44:05
resistance will be different than if you cut it here so you can actually by changing the shape of the Garment of the
44:12
textile you’re actually changing the resistance which then changes the electronic circuit which changes the
44:17
interaction and there’s so much subtlety that can be achieved by actually designing with these materials as
44:24
opposed to what we’re seeing coming out of research Labs at Google for instance
44:29
with their project Jacquard where the collaboration with Levi’s they have pants and they’re just weaving a three
44:36
by three Matrix so you can control your I think it’s your speakers or something
44:42
right you can actually change the sound level on your speakers on your headphones or something like that
44:48
so imagine you know having that same textile but actually using it to perhaps
44:56
um I mean this is cheesy too but perhaps you know look at pictures of your baby I
45:02
have a newborn baby so that’s what I do all day long
45:08
um you know but something that perhaps is more personal or less about this
45:15
functionality that comes with consumer electronics
45:20
Greg do you want to speak a little bit about what I some of the drawbacks that you’ve encountered either through
45:25
teaching or curating or making sure I guess um to me I guess and this came up in
45:32
some of the other talks too is is that seduction it’s and that’s yeah that’s
45:39
one of the drawbacks I think is that initial the initial stage of yeah this can this uh this Sleek new material or
45:48
smart textile or um or technology and that people only
45:55
sort of don’t don’t work beyond that that it’s it’s just this surface interaction and the results that come
46:02
out of that are very yeah yeah just limited well they’re lost in the process
46:08
right and the difficulty of achieving what they wanted their what they want to
46:13
make yeah and it’s to me it’s more
46:19
um it’s the exciting stuff comes later on once people have sort of gone through it maybe later on in the relationship as
46:27
Garnett was saying um where they’re understanding it they’re interacting with it and then
46:34
they start to notice the other possibilities that come out to me those are the really exciting things that
46:40
those potential things that that can come up
46:48
um I I think that
46:53
um I’m assuming that you were going to ask me to speak next um
46:59
it’s interesting because I I used to teach in a computer science department and
47:06
um and it’s different now teaching at an art school but teaching at a computer science department to what I consider to
47:12
be average Californian kids I would just give them
47:18
a hunk of Plato uh and give them a prompt to think
47:24
through an idea and make something with their hands and it was like
47:30
they’re like oh my God there’s this thing I mean they
47:36
found it very engaging like um it’s an interesting exercise I don’t
47:41
know if if I’m assuming there’s some teachers here but um but just giving
47:46
people a hunk of Plato sometimes was just like it it it people were very
47:51
engaged with this stuff and and and and uh they’re sort of returned to this uh
47:57
uh craft be partially because of such a saturation of sort of screen time that
48:05
that just a hunk of Plato is very kind of Novel kind of interface for for a lot
48:10
of people it’s it’s different teaching at an art school because people are kind of schooled and you know polishing stuff
48:17
and sculpting stuff they have a different relationship but um
48:22
limitations are uh I think just getting kind of
48:30
after you’ve made your little LED blank after you’ve printed up your uh thing
48:37
that you’ve downloaded on your 3D printer it it then poses a much harder
48:42
question of uh why you’re making it and uh you can have the best technology in the
48:48
world uh fabrication technology and you can still put through pretty bad ideas
48:54
the the technology will give you a lot of opportunity to try out new stuff but
48:59
um I’ve seen terrible terrible things at the facility at the University that I
49:05
was working at they had this multi-million dollar metal sintering
49:11
uh machine like insane machine and they were like printing like
49:19
uh rims for cars or just knickknacks of Just Junk you know like or doing a 3D
49:27
print of like somebody’s modified like dash for their car that was it was not really I mean it could be kind of
49:35
interesting but but it really really wasn’t if you saw it so having the new
49:40
technology is only kind of part of the step and can open a lot of doors but it’s not um
49:46
it doesn’t solve the problem of what uh what you’re building and why why are you doing it
49:51
I’m going to open up the audience but I do have one more question and it’s really about access and Technology
49:58
because all of you are affiliated with with institutions uh at the Gardner Museum when we were working with Claire
50:05
Toomey and we wanted to scan an object and then reproduce it digitally we had
50:12
to go out of house and what I found it was very interesting because we went to East Toronto and where they had the big
50:20
huge stereo lithography machine but they didn’t have the scanner to do the sort
50:26
of reverse engineering if you will so they brought in a subcontractor who
50:31
literally had his little scanning machine it was like the size of a portable old-fashioned you know uh radio
50:37
uh sorry not radio but um a stereo turntable and he did it there and so it still had to me a real
50:45
sort of Garage Band uh DIY kind of atmosphere to to it so I’m just
50:53
wondering where will we go where will the Technologies go for the general
50:58
public well we at one point be able to access these Technologies really uh uh
51:05
even more readily than we can now anyone feels free to jump in
51:13
I can start off maybe um in at I teach at ocad University and
51:18
that’s always a question um it’s okay it’s sort of asserting itself as a university and with that
51:24
there I think they’ve they’ve sort of pushed away their
51:30
um their tie to the traditional Shops and and and sort of elevated design to
51:35
this um yeah to this academic Pursuit and
51:42
it’s it gets lost a little bit because there there’s less time for people to
51:47
interact directly with the the technology to um sort of get that
51:52
Hands-On um and um to me that’s that’s where it happens
51:58
that’s where the connections are made um sort of uh removed from that it’s
52:06
um that’s where you’re sort of just working on the surface
52:12
um at the same time there’s um I think it’s easy and and this is
52:18
what I’m trying to get my students to do is not to worry about what’s sort of right in front of them what technology
52:24
they can they can sit there and work with but to realize that this technology is at their fingertips outside of the
52:31
University outside and all they have to do is sort of make those connections to speak to the people running them and
52:38
it’s easy enough for them to kind of get in see some results and understand exactly what that material and that
52:45
machine can do so they don’t have to own the machine they don’t have to it doesn’t have to be in their space
52:51
necessarily but as long as they’re as long as that approach of of sort of
52:56
learning it understanding it and then responding is is taken up then that’s
53:02
where I think they can go deeper with it what about uh in Vancouver Del what’s up
53:09
is it accessible outside of Emily Carr or what’s happening there in terms of these Digital Labs
53:17
um in terms of the accessibility I mean universities are I mean it’s quite accessible inside
53:24
of the university for students but um and there definitely is a move to to
53:31
sort of hacker space everything which is interesting and and a lot of good has
53:38
come out of it but I mean I see the most interesting stuff happening in libraries
53:43
in different museums and different spaces that are kind of set up to service the public already
53:51
within within universities you have all sorts of kind of bureaucratic hierarchies and minor turf wars and uh
54:01
shop texts versus professors or whatever you know um it’s sometimes complicated you know
54:08
and um you end up having small little uh
54:13
miniature Ivory Towers of of labs you
54:19
know um but it it really depends on the people who who are working there
54:27
um I mean I found it I found actually I’m an MLA car to be quite open but I think I think the the fascinating kind
54:35
of area is and there’s an interesting example of art engine uh discussing with
54:42
uh art engine about the hacker space in uh you know in Ottawa here funded by the
54:51
U.S embassy which is a whole other can of worms but
54:57
um uh you know libraries are really fascinating places but um
55:03
yeah so if I can just answer or jump in for this as well just for a second
55:10
um you know our students or our young people might have lost some of their skills and making things with their
55:17
hands but they’ve developed other skills with their hands for Googling things and you know surfing the web and I even find
55:25
that many of my students no longer come to my class you know to learn some of
55:31
the technical things because they’ve already learned it on their own by watching YouTube videos whatever
55:39
working on their own um some of them come to my classes to
55:44
learn the technical things some of them already bring the knowledge with them um and once they do develop that
55:52
knowledge a lot of them choose not to use the facilities at the University for some of the reasons that you’ve
55:57
mentioned but also for cost reasons there’s actually depending on the machine depending on
56:03
the access policy Etc it actually might be easier for them to go outside to the maker spaces and or libraries Etc
56:13
um so I think a question of access to that
56:18
demographic I would say would perhaps no longer be an issue I don’t know if
56:23
anybody disagrees with that it’s not my area of expertise
56:38
you know what you learn about technique and being bound up in the material that
56:45
you’re using have you had experiences where then say using these new materials
56:51
that you’re talking about in new ways has that been transformed the experience of using what older materials or ideas
56:59
of traditional materials not not necessarily just because of the technology that you can sort of enact
57:04
with it and you know Ram it through a 3D printer if it’s tea but but that’s something about working with new
57:11
materials in their in their experiences of transforming something that you’re doing sort of backwards
57:18
um I think General I mean just speaking more generally I mean the short answer is yes for my own work but more
57:25
generally I think it’s really really interesting and often uh quite unnoticed
57:32
how when new stuff comes out the old sort of paradigms of stuff go through a
57:38
radical kind of transformation trying to keep up and do a lot of evolution after
57:43
their sort of obsolescence is is announced whether it’s
57:48
um you know the music industry whether it’s um uh
57:54
uh video games you know when when uh video games arcade digital video games
58:00
came out pinball machines went through this crazy transformation um
58:06
sort of the the new all you know as soon as the death bell rings for something
58:11
old then then the old thing wakes up and just panics and uh re-shifts and
58:18
reconfigures itself and it’s and it’s really kind of an interesting phenomenon in general so I I think that’s
58:25
definitely happening with um uh
58:30
with with in a lot of different a lot of different areas and a lot of different Industries with digital Technologies is
58:37
that that the old stuff is uh it’s responding you know in an
58:44
interesting and I I think it’s a productive way how is it responding because visually as
58:49
a curator what I’m seeing is a facelift I’m seeing the old being
58:55
repackaged into the new whether it’s more complex a form whether there’s more
59:01
voids in it but can we talk about that a little bit deeper like is it transforming bold ways or practices it’s
59:08
a profound question and I don’t know that how what is the answer to that or
59:14
can we I think part of it part of it is um that it goes completely in the other direction you know as you get more
59:21
refined um uh more machine made let’s say like for
59:30
example the um uh uh Walmart type of products Mass
59:37
consumer products I think you know help launch DIY kind of movements you know as
59:46
a response where you have definitely like a knee-jerk reaction against you
59:52
know you have such a massive Trend that you you know have people going directly
59:57
in the opposite direction or with music with digital downloads
1:00:02
spurring on you know cassette mixtapes you know that you have this
1:00:10
the more refinement and more machine made you have sort of this uh
1:00:15
contrasting kind of flow that’s always kind of pushing
1:00:21
against stuff so I really see the Resurgence of craft being being you know tied into the
1:00:29
internet you know digitization virtual reality and or
1:00:34
whatever information Super Highway people just sort of going like well yeah
1:00:40
I mean I like knitting and that’s not going away and and rediscovering that
1:00:47
you know are there any questions from the audience
1:00:54
for Josie thank you very much it was it’s very
1:01:00
very interesting there’s just one thing that I would like to maybe just drag my question at Garnet to start with
1:01:06
um you’ve talked in a very concise and clear way but like a relationship the evolution of a relationship between the
1:01:13
maker and let’s say the new technology and where does
1:01:19
the rapid pace of things insert itself here because you’ve all alluded to the
1:01:24
fact that when somebody gets seduced initially by new technology they try their hand at things that are fairly you
1:01:30
know that come easily to everybody and then after that there’s a need for a period of of pushing the boundaries and
1:01:37
exploring further I know many makers who are in that phase of um of honeymoon with new technology
1:01:44
but as soon as they experience this honeymoon phase and they would they would be then moving on to the point of
1:01:51
exploring and pushing boundaries technology has changed already and then they turn to be in a phase of honeymoon
1:01:58
with the next technology and so uh how what do you see the impact of this being
1:02:03
on the fact that do makers already have will have the time to actually be
1:02:09
afforded that period of of thinking and pushing the boundaries before two or three iterations of the new technology
1:02:15
is already there and make obsolete with Dave you know what I’m saying it’s it’s moving so fast
1:02:21
yeah I mean there’s so it’s definitely sort of like a seduction you know of of new stuff
1:02:28
always churning and it’s you know good for the economy or bad uh for the world
1:02:35
depending on how you look at it um and yeah some people never get just
1:02:42
always are hopping on the New Media kind of
1:02:48
it doesn’t matter what the new thing is it’s just always sort of like this addiction to your next kind of thing on
1:02:55
the cover of wired or or or whatever um
1:03:01
some people yeah of course some people never never go beyond that
1:03:07
um and some of the some of the work that people do with 3D printers is just like
1:03:14
very ordinary just simple stuff and I guess I
1:03:21
guess that’s okay I mean maybe not no I don’t think everybody needs to be making you know groundbreaking kind of stuff
1:03:29
um but I don’t know I I mean in terms of if we
1:03:35
bring this back to like Maker Faire and like the maker kind of movement I do
1:03:40
kind of see some more reflection um coming into that scene where you know
1:03:48
after criticism over something like military funding or criticism over the organizations
1:03:56
having sort of questionable political kind of agendas I see that that
1:04:03
Community is responding and and talking about issues of accessibility and gender
1:04:09
politics um I mean not really too much talking
1:04:16
about it but kind of acknowledging it and starting to ask stuff like that so I
1:04:21
I uh I think that that scene is kind of starting to ask those questions
1:04:28
I think but not everybody next question could we all agree on what
1:04:37
um Greg just said at the beginning that what we whatever thing is the thing we we are talking about if it is a thing is
1:04:44
not it is not a tool but Paul probably a desire or an
1:04:53
obsession
1:05:00
um I mean I threw that out because I think it um the the idea of just a tool it may be
1:05:05
sort of down down plays um the potential because really
1:05:12
um as you start to sort of immerse yourself in some of these Technologies
1:05:18
you start to see things in a different way um I do yeah I don’t I don’t know
1:05:26
um I don’t yeah I don’t know if I would
1:05:32
um sorry I’m getting choked up here um by saying that the idea that it’s it’s
1:05:40
more than just a tool it’s it’s just this the the uh this scale of it or the
1:05:46
uh the the potential that there’s suddenly this it’s more than just a
1:05:52
material relationship that we have with these objects now there’s um there’s this uh virtual way that we
1:06:00
can interact with them and to me I think there’s a lot of space in between that
1:06:06
that um the the digital and the material that that we’re just beginning to explore and
1:06:13
those are the those are the exciting and and some of the ones that I was trying to show today is where people are are
1:06:19
picking up um sort of within that space between the digital
1:06:25
and and the material um so yeah the just a tool at at times
1:06:31
yes it’s uh it’s a tool but it’s a very powerful tool and I think it the
1:06:38
implications are much bigger than maybe some other tools that have uh proceeded
1:06:45
it [Music]
1:06:52
sorry for the awkward time to take me to run [Music]
1:06:58
a wonderful panel it just occurred to me as we’re discussing that so far we’re
1:07:03
all professors and uh so I just I don’t know how it sort of fits into everyone’s argument but for a year I directed a lab
1:07:11
at silk du Soleil because they wanted to bring in um Innovation and again new fabrication
1:07:17
models and they have things like a body scanner and they use a a scanner to scan
1:07:23
all their performers across the world so that they can make customized so they make customized suits for everyone but
1:07:30
it was a tremendous challenge because within the hierarchy of this creative industry you have people who have ideas
1:07:36
and all of a sudden they have to talk to an engineer who’s maybe like a lighting
1:07:41
engineer or you know or or like a 3D engineer and they have to be sort of
1:07:47
humbled by their lack of knowledge in that field and so it was a terrible Misfit from um you know also like kind
1:07:54
of like um it’s not it’s a difficult place to r d right right now you know the profit
1:07:59
margins so I guess my question is is there a way and I think um on our previous panel we talked a
1:08:06
little bit about opening up these Labs but I think this transferring of knowledge to industries that really need
1:08:12
to rethink their approach because we have the high-tech Industries like gaming and you know robotics but most of
1:08:19
the other Industries actually don’t know how to retool or to reintegrate these
1:08:25
creative ways including fashion
1:08:30
foreign yes I mean I can talk specifically about
1:08:36
my experience developing the Ralph Lauren product you know because um
1:08:41
we’ve all seen tons of prototypes for biometric shirts and a lot of even big
1:08:47
brands have had or have announced products that were
1:08:53
maybe available online but then not really most of the products that have been
1:08:59
announced have not actually been manufactured at scale it’s
1:09:04
an extremely difficult problem to make an electronic garment in a manufacturing
1:09:10
context I mean there’s a very good reason we don’t have sensors and all of
1:09:15
our garments yet it’s a very very hard manufacturing problem so in our case you know the only reason
1:09:22
it was possible is that we had three players involved on Signal
1:09:29
who’s very survival hinged on the success of this product then Ralph
1:09:35
Lauren who their survival did not hinge on this
1:09:40
product but they were very much invested in developing this and they had the
1:09:47
capital not just financially but also in terms of their influence within the
1:09:54
industry to make sure that our third partner the manufacturer would not give up
1:09:59
uh all of us at different points wanted to give up it was it no it took three years instead of three months
1:10:07
um and it’s extremely extremely hard you know so I had that slide where I talked about additive manufacturing and
1:10:15
Manufacturing plus plus Etc and it sounds so seductive but it’s much more
1:10:21
about just putting a new machine in a factory or putting a new machine in a maker space right
1:10:28
um there is um and that’s why you know it’s not just a tool so specifically for the Ralph
1:10:37
Lauren biometric shirt you didn’t only have to kind of train the people on the
1:10:43
floor on like look you can’t Stitch through this because it’ll be a short circuit it was actually a whole
1:10:48
fundamental organizational shift within the whole uh Factory right so they had
1:10:55
to change the way they do costing they had to change their management approach we had to change the way that they do
1:11:02
sourcing um and I’m happy to talk about it I
1:11:07
can’t talk about this for hours so I’m happy to talk about this over lunch with anybody who’s interested but it was such
1:11:13
a deep organizational shift within that factory you know that they say in French
1:11:22
it’s not easy it’s not simple um and also I think there’s this perception
1:11:28
with digital technologies that it’s easy and you should be able to achieve Mastery quickly right and ideas don’t
1:11:34
catch up to how easy it is to make the first kinds of things and you know I actually have a question that somehow
1:11:41
relates to this I wanted to pose to the panel or even to the audience because I’m not sure what the answer is is there
1:11:47
a qualitative difference between somebody who like let’s say goes to their Community Arts Center and takes a
1:11:53
drawing class and makes a couple of crappy drawings and the next session takes a painting class and makes a
1:11:58
couple of crappy paintings and they’re like okay that’s not for me and that makes a glass blow that takes a glass blowing class and then takes a Ceramics
1:12:05
class right and compare is that a process that’s qualitatively different
1:12:10
from you know using one 3D printer than maybe using an Arduino then being like
1:12:16
okay well I made an LED blink then using some other digital tool or is it just part of the same kind of exploration and
1:12:22
then some people really get passionate about like oh my God Ceramics is it for me and I’m gonna make a hundred crappy
1:12:29
Ceramics and then I’ll get good right and I’ll make a hundred crappy 3D prints
1:12:35
and then I’ll finally be amazing right is there a difference I don’t think so
1:12:40
but maybe there is I I could offer just in relation to what
1:12:46
you had just said the idea of not just a tool and not just a material that every tool and everything that you wield and
1:12:54
it’s like if you could imagine it there’s an invisible web that is just spreading out from each of those objects
1:13:00
that affects massive amounts of things so there is a there is a quantifiable uh
1:13:05
difference between when you handle an Arduino when you handle a 3D printer and all of the materials that go into it and
1:13:13
all of the sort of social economic and cultural structures that those exist in so while there might not be a radical
1:13:19
difference for the person involved um how we make those things external and
1:13:25
evident is is definitely different and possible right now I think as you’ve
1:13:31
been alluding to in in some ways in the in the commercial aspects we want to make those things invisible in the
1:13:37
technological we don’t want to think about them um sorry I don’t mean to monopolize but they give me a mic
1:13:44
um so so how much time do we have we’re getting close to uh lunch people are probably getting hungry so we can maybe
1:13:51
um start to wrap up I uh so I have to say I’m still not convinced that I still think it’s a tool
1:13:57
but what a tool what an exciting tool because I think we could talk about the
1:14:02
impact of you know the steam engine in the 19th century or or so forth it changes you know of course it changes
1:14:08
Factory plants of course it changes access to production we are just living in this digital Revolution we’re often
1:14:16
caught up in the process of making and what it can give us and that’s what’s so exciting about it I think that Greg you
1:14:23
really touched on something that I thought was interesting and that is the in between space and that I think is a
1:14:30
whole new world particularly for craftmakers is to work in that virtual
1:14:35
world and what does that mean and and that I hope we can maybe explore that a little bit uh more in the afternoon now
1:14:42
I did think it was very interesting Joey that you always said that whatever someone was doing it was crappy DIY do
1:14:47
it crappy crappy but that did make me think about anything and even when Dell was talking about you know the challenge
1:14:53
changes of using these 3D printers is the 10 000 hours that we
1:15:00
need to to quote Malcolm Gladwell and that’s what we do need to be any to be a
1:15:06
master at what we do and we can’t forget that and we can’t sort of only talk about it in this kind of vacuum but in
1:15:12
that larger context but thank you for this wonderful discussion and great audience
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