Emmanuel Madan in conversation

2022

DEL participant, artist and National Director of the Independent Media Arts Alliance, Emmanuel Madan, discusses the DEL project Artwork_Local404 and the Arts ecosystem, with its unique cycles of growth, death and regrowth. Emmanuel reflects on how important language and participation is in the make-up of any initiative, and together we discuss how time is essential for reflection and meaningful building.

Relevant Links:
https://artwork404.com/
https://imaa.ca/source/
http://www.undefine.ca/en/artists/the…

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Produced by the Artengine Stream Team:
Mikki Gordon aka Seiiizi https://twitter.com/s3iiizi
Ryan Stec
Kimberly Sunstrum https://www.kmbrlysnstrm.com/

Production Design Consultation: Leslie Marshall/MAVNetwork http://www.mavnetwork.com/
Post-Production Support: Chris Ikonomopoulos

Artengine’s Digital Economies Lab brought together a diverse group of artists, designers and other creatives to rethink the infrastructure of cultural production in the 21st century.

Funding for the Digital Economies Lab was received through the Canada Council for the Arts Digital Strategies Fund.

Operational funding for Artengine is provided by the City of Ottawa, the Ontario Arts Council and the Canada Council for the Arts.

For more information on Artengine and its projects go to http://artengine.caDEL participant, artist and National Director of the Independent Media Arts Alliance, Emmanuel Madan, discusses the DEL project Artwork_Local404 and the Arts ecosystem, with its unique cycles of growth, death and regrowth. Emmanuel reflects on how important language and participation is in the make-up of any initiative, and together we disc …

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foreign

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[Music]

0:31

we’re here with Emmanuel Madame a composer a sound artist

0:37

he’s been one half of the user for I

0:42

think since 1998 if I remember correctly has been working on solo projects all

0:48

this time as well a curator but also wears a whole bunch of different hats as well as the national director of The

0:55

Independent Media Arts Alliance has even worked as a program officer at the Canada Council so a real

1:02

wide variety of experience and we’re

1:07

here to talk a little bit about his work in the digital economies lab and some subjects that interact with these ideas

1:14

and the work there how are you doing today really well good good I guess we’ll just

1:21

start off with uh with some like a simple question of like given all of those different hats and those different

1:27

roles that you played uh what is it that kind of Drew you to working in the in

1:34

the digital economies lab in a project like this so I think uh you know the

1:40

the questions the initial questions of the lab around uh around artist Prosperity uh are ones that I’ve grapped

1:48

with in uh in a number of like from a number of angles as you

1:54

mentioned I’ve I’ve held a variety of different roles in the Arts environment and

2:00

um uh sustainability uh economic sustainability for artists especially

2:06

artists starting out today is a huge concern for me um I I really like to think about like

2:14

long-term viability I like to think about um how the Arts ecosystem is uh is a

2:22

system you know it’s something that uh that potentially works together

2:29

um in self-sustaining self-supporting ways and I was just really curious to

2:35

take part in um what I think is too rare of a

2:41

conversation these are these are questions that we should be thinking about all the time that more of us

2:46

should be thinking about so I really welcomed the chance to uh to contribute to such a dialogue

2:53

so um I think you jumped around to different projects here and there

2:59

um do you want to give a quick overview of some of the projects that you worked

3:05

on and then I think also talking a bit about ideas that emerge both in the

3:11

conversation around those projects but that didn’t necessarily make it into the projects that maybe are extending beyond

3:19

the the lab itself right well um I think the first thing that I got

3:24

involved with uh was uh in partnership with swintech and it was

3:31

a thing called crate swap in which we were kind of

3:36

uh thinking about reuse and Recycling and repurposing of uh of a very basic

3:43

piece of um of Hardware um of material for touring artists this

3:50

idea that [Music] um you know there’s all there’s this like

3:56

crazy economy of shipping crates that like uh circulates all the time all over

4:03

the world and there’s always you know at any given moment an artist needs a crate

4:09

that they don’t have and and that probably at a similar moment there are artists that have more traits than they

4:15

need and we sort of tried to tease out some opportunities there

4:20

with a longer term goal I think of thinking about like sharing and swapping

4:27

economies more generally you know so like if we could make it work for a relatively generic piece of equipment

4:34

like uh like a shipping crate then perhaps we could also make it work for

4:39

um uh uh access materials or

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um or um you know various pieces of equipment that only come into play every once in a

4:52

while or um so we we had you know we sort of developed a basic a basic framework for

5:00

that and um afterwards I found myself uh in

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conversation with three other Dell members

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um uh in what eventually became known as

5:17

our artwork local 404 which is a proposal for uh for

5:23

um a cultural workers and artist Union um sort of a speculative Union basically

5:29

uh that would that served as a served served as a discussion forum for

5:38

um organizing generally you know like how do how do uh artists self-employed

5:46

artists uh come together in the sorts of formations that we uh historically would

5:53

definitely have called unions uh but those opportunities with sort of Remora

5:58

kind of freelance model are not as simple

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um perhaps as they once as they once or perhaps not as they’re probably just as simple actually but they’re not as

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um they’re not as ready to hand so uh we spent

6:16

um a bunch of time uh fleshing out a proposal for for what a union could look

6:21

like and how we might constitute something that actually corresponded to to the needs of the of these workers uh

6:29

so in those in some of those projects um certainly uh one was about resource

6:35

sharing and another about um organizing uh the the Labor uh

6:41

creating a sort of organized structure or imagining what that would be are there um ideas that did uh kind of emerge

6:50

through those discussions that didn’t come into a project or that that wouldn’t fit in the scope of what the

6:56

digital economy’s lab was doing oh one of the things that perhaps is less evident in the uh in the output from uh

7:04

our group level 404 is it ended up being a kind of

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it ended up being an artistic Endeavor uh in a certain sense more than a more

7:16

than a um and an economic proposal uh basically when

7:22

we got to the point where we were creating a phone-based uh interactive interface

7:28

for people for callers to uh to navigate uh that was when I really felt like you

7:35

know the my usual predilections as an artist that is to sort of engage with

7:43

software and really get into the guts of like how how systems are designed at the software level like that became like a

7:50

really exciting uh thing uh for me to work on and and it was uh

7:57

um Izzy and myself Prime primarily like is he sort of set up this this

8:03

um development environment for uh phone based interface and uh it sparked a lot

8:09

of I think really interesting uh ideas that that I look forward to carrying to

8:15

caring on you know in in the future and sort of like it’s it’s

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there’s there’s a kinship with some of the projects that I’ve done as part of user where you sort of inhabit these

8:30

like extremely uh extremely Technical and often quite

8:36

sterile or even hostile uh environments like you know a phone interface push one

8:44

push two push three like the like one of the most hated uh technological inventions of of this

8:53

age um that’s really interesting for me to sort of get get into the gut sub and

8:59

play around with and sort of think about like think about those constraints and that like extremely limiting logic and

9:05

how you can nevertheless like arrive at something that’s uh that’s uh

9:12

um imaginative and yet you know the one there’s a kind of nostalgia for

9:18

a phone interface all of a sudden as that as much of that has gone away and then you also see the the sort of

9:24

meteoric Rise of something like Clubhouse which suddenly became you know uh a kind of like fat of interest in

9:32

audio like in this speaking so I wonder if there’s was there in those discussions was there something

9:38

particular about because some of it was about leaving a voice message a kind of uh like what was it about the the phone

9:46

that that and The Voice as a part of an organizing principle or a kind of

9:52

connectivity in terms of thinking not just artistically but organizationally

9:58

yeah well I mean there’s I guess uh there’s enemy you see about phone-based

10:04

interfaces uh and it worked well I think with the um

10:10

the the fictional proposal that we were making that like we were sort of representing a community of artists who

10:18

would have who would have disappeared from online platforms and so we were kind of reverting to these

10:26

um uh earlier you know um a more dated Technologies and uh like

10:35

kind of re reanimating these spaces that had been uh had been abandoned uh with

10:43

the arrival of of uh uh uh digital platforms

10:49

not the phone interview I mean funny interfaces are ultimately a digital platform also but there’s something

10:55

about the interface that feels quite different and as to the The Voice element I mean

11:02

I’m someone who comes from from a background of of transmission

11:08

based practices I spent a number of years uh working in radio as a

11:14

broadcaster and uh you know uh a lot of kind of experimental uses of

11:21

of transmission technology and so uh working with

11:26

the telephone as a transmission technology was was an interesting uh and

11:33

interesting exploration for for us I think yeah and uh as a transmission

11:39

because it was it was to receive a message but also was it an exchange was it also just to send message was it a

11:46

send and receive system or it was it was an interactive system uh so the but the

11:52

the main thing that we developed as part of this project was um uh there are there are a number of

12:00

pre-recorded messages uh and the user navigates through these messages by

12:06

means of a of a touchstone interface so um the system is collecting responses

12:11

from uh from callers um but those they’re digital responses

12:18

they’re like numerical responses that are that can then be analyzed as sort of

12:24

as data basically so what and the the thrust of the questions was

12:31

um what kinds of challenges and and problems and and frustrations do you

12:36

face as uh as someone who’s trying to make a living as a creative person and

12:43

we we propose you know uh possible challenges that uh that people might be

12:50

facing that were that are based on our own lived experience as artists so

12:56

um and we were you know trying to we were using these as prompts to get people to think about

13:03

um this situation that they find themselves in and some of that is is economic some of them you know has your

13:08

work been stolen or have you been under work underpaid for the work that you’ve produced

13:14

um have you lost control over your intellectual property but there were also other considerations other forms of

13:22

exploitation other than economics so you know are you in in uh an exploitative or

13:28

abusive relationship with with um your your employer or your our the

13:35

the client that you that has contracted you um you know and what are the

13:41

intersections of that with uh with other forms of exploitation around say uh

13:47

gender or age or or or um racialization or or economic class

13:55

we’ve had discussions over the course of the uh of the digital economies lab

14:01

about thinking the the reinvention of of infrastructure for a different

14:06

generation for different communities like how how do you think with all of these different experiences you’ve had

14:13

at different scales of artistic production from policy uh down to you

14:18

know working in the workshop like the one behind you how how do you think about this process

14:25

of Reinventing organizational models or institutions you know do we need do they need to die

14:32

and be reborn can they be transformed how do we think about that process right

14:38

I mean I think that there’s probably a difference between

14:45

[Music] um models and instantiations of those

14:51

models so you know they’re the the model of the

14:58

collective for example is uh is something that’s extremely versatile and

15:04

you know and and and super resilient you know and don’t I don’t think that’s

15:10

going anywhere anytime soon how uh a

15:15

collective uh an artist Collective is actually implemented at how it’s

15:21

actually um put into place by the individuals that you know that animate that that

15:29

model is always going to be different but I think that the key is

15:34

[Music] um being able to recognize uh what parts of a model are interesting

15:43

and applicable and and should be communicated you know

15:49

across communities or down Generations um because I think that a lot of that

15:55

knowledge of like that kind of organization organizing organizing practice

16:01

um does not make it down on the generations or across to new

16:07

new uh new groups and as a result a lot of there’s a lot of you know perhaps

16:14

unnecessary reinvention that has to keep happening because

16:20

uh people don’t recognize uh what could be useful to them as they

16:26

form their own thing and as they sort of embark on their particular

16:33

um grouping or a project or or ultimately even Institution

16:39

so I think that like like there there is uh there’s a kind of a of a Heritage you

16:46

know and the The Artist Run Center uh that you know came in came to prominence

16:53

you know a good 40 more 40 or more years ago like has a lot of benefit to it has

17:00

a there’s a lot of accumulated knowledge there uh which I think is really worth

17:05

uh valuing and transferring into

17:10

um the sorts of um the sorts of structures that are being formed today

17:17

yeah I wonder you know one of the great challenges and that we’ve seen appear as

17:24

a theme uh in the Del this idea of transmission of knowledge and sharing

17:30

knowledge and even you know why what we’re grappling with as we uh reach you

17:35

know uh the end of a certain phase of the of this kind of research that we’re doing how do we

17:41

share uh the ideas that have been developed but then I I think you’re

17:46

you’re you’re drawing out a much you know a longer Arc of this issue of how to

17:53

share and adapt knowledge over you know Generations not necessarily just age

17:58

Generations but different cycles of uh of people who come into organizations

18:04

when you think of a lot of certain the certain kinds of instability that might happen in an organization

18:10

with people leaving all the time and having to relearn especially at small organizations so how like can is there

18:18

ways that we can think of um or have you sort of

18:23

um thought about different ways that we can approach this because because I

18:29

think in this lab we’ve been we initially put up a proposal together

18:36

that certainly centered or thought a lot of Technology as like something that you

18:43

could use you could automate something you could do something and what the response from the participants has been

18:50

thinking around technology and how to not resist it but think of other issues to

18:59

be to be grappled with and then approach technology from this sort of second phase and trying to incorporate it

19:06

so as you have identified these things like in your case there’s the idea of

19:12

labor organization but this other one of of of transmission of knowledge of

19:18

sharing of know-how sharing of skills sharing of how to put these models into

19:24

the practice at the ground level how do we how do we think of different ways to

19:29

do that that’s a big question and I think you know there’s so much of

19:36

the importance is [Music] um

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um how the work gets done and who’s doing the work you know like I I was thinking a little bit uh about kites uh

19:50

Almanac uh which is another of the projects that’s that’s emerged out of out of the

19:55

deal and um I like I think it’s really really interesting the way that she’s going

20:02

about putting us together uh initially I when I sort of saw the

20:08

early stages of The Proposal I was like oh well actually the organization where I work already has one of these you know

20:14

we have a thing called I’m a source which is really intended to to fit exactly this

20:19

purpose but the fact of the matter is that you know no it’s not you know like

20:26

it it the who is behind an initiative uh has everything to do with

20:33

um what elements um they’re gonna they’re gonna find to to place into this

20:41

this companion this this this uh this Encyclopedia of of of knowledge

20:47

of experience and so I think that it’s really important that these initiatives

20:53

proliferate and that they’re done um in close relation to the communities

21:00

of practice that they’re that they’re intended to address but then what’s equally important is

21:06

that we have [Music] um uh we have meaningful uh mechanisms for

21:14

transference between these perhaps somewhat parallel projects that there is

21:20

an interoperability between what everybody’s doing so that if if you know a particular instance instantiation of a

21:28

model doesn’t quite work you could easily be directed to something something similar but not identical but

21:37

you know that might be more suitable for your case and I think um I was just listening to the interview that you did

21:43

with with Tim um uh and at one point he talks about a

21:48

mesh Network you know I think this is like a really interesting model for decentralized

21:55

yet coordinated um organizing uh I I think that also came up actually

22:02

in um the discussion with Suzanne uh about where the the almanac has

22:10

arrived or it is in this current state and this idea of a kind of modularity

22:19

that stretches or nodes on a network that can be adapted to a community context

22:26

um I I think that’s a really um you know it’s a really interesting

22:31

part uh of the whole research project really is to see how important

22:39

um sort of metaphors and ways of speaking uh are really uh important uh

22:45

to the productive aspects of what will come next how important for you is it uh to find the right terms to discuss it I

22:53

think even you know going back to uh that earlier point that I remember having in the first weekend of workshops

23:00

saying like doesn’t it was one of the projects that I don’t think it turned into the the 404 uh was you know doesn’t

23:08

this feel like you’re sort of Reinventing an organization that you work for uh but it

23:15

was Reinventing it under different terms um and so I guess I’m asking like for you is that do you see that importance

23:22

do you think it’s important to find the right terms that will actually redirect projects in new ways

23:30

there’s no doubt I mean terms are vitally important choice of terms is very is is not trivial you know and uh I

23:40

think that um it it has a huge impact on how things

23:47

are perceived you know like uh uh I one of the things about art World

23:54

art work local 404 is um

24:00

it sort of if participates in the language of Union

24:06

but I think it’s really trying to [Music] um

24:12

is trying to get at the fundamentals of the idea of Union uh which have over

24:20

time I think largely been forgotten uh I think sort of current understandings of organized labor

24:28

uh are very institutionalized uh there there’s a connotation of of

24:36

heavy bureaucracy top heaviness all that stuff right like this is why you partly

24:41

why unions have such a bad rap in um in contemporary uh Society is

24:47

there’s there’s all of this structure right like but I I think the

24:53

understanding that that the four of us had in in proposing uh the union was

25:01

uh we’re I think inspired by um

25:07

non-institutionalized ideas about basic Union and solidarity right so I think

25:15

like probably the the closest antecedent would be uh the iww

25:22

um the the one big Union you know which which is really tries to keep away from

25:30

um what ended up happening in the union movement which was a heavy Bureau

25:35

bureaucratization and ultimately division right like the the fact that like you’re you’re in these very small

25:41

negotiating units um is all is really very much counter to the fundamental idea of like we stand

25:49

together the working class and the ruling class had nothing like those sorts of very

25:55

basic idealistic sure perhaps even a little simplistic but like those are the

26:00

Stark fun like founding realities of the union movement and I think it was important to

26:06

to sort of re-center those understandings well and it’s I going back to the the

26:13

the the the criticism that is often you know uh launched against the union the

26:19

bureaucratic of that slowing things down is uh is a bad thing right that we like

26:27

we have characterized that slowness as a problem where you know that it’s one of

26:35

the I think um most challenging parts of of

26:40

contemporary societies to figure out where we need to go slower and where we do need to go faster like we’re

26:45

extremely slow in figuring out how we can care for a wider range of people how

26:52

to you know deal with issues of well for instance access to water extremely slow

27:00

um and yet there’s other places where we need you know whether it’s a bureaucracy or

27:06

um to move slowly to actually resist that the speed in order to have

27:13

different kinds of considerations so trying to figure out too a way where actually the slowness could is a value

27:21

that is we need more of we need to slow certain things down um yeah I think it’s a really great

27:28

point and you know deliberation basically is much it was what needs to

27:34

take sufficient time and um and you know democracy is is is a slow

27:43

process and and must be so in order to be meaningful um and so this is I think partly parcel

27:49

of that yeah you know bringing it back to the project and actually the idea of uh of

27:55

listening I don’t know I it’s I have this idea in my mind that the project at some point touched on people leaving

28:02

messages that there was like an element of uh like just listening to what people

28:08

needed like just listening to the stories or whatever that was part of the plan

28:17

um but we didn’t actually make it that way it’s in it’s in the next phase it’s in the next phase yeah

28:24

um to sort of shift over to the question of you know how we share

28:32

um ideas and things that happen uh and in the program like this and we we you

28:38

know we’ve taken on uh these conversations because we think it’s a more sort of nuanced uh approach to

28:46

trying to uh talk about and share the ideas in the program I wonder if that’s

28:52

um how you’ve thought about these ideas of of sharing knowledge and what different ways that we can approach

29:00

um uh sharing outputs sharing projects and things like that

29:05

yeah I mean um what should I say about this uh

29:12

it’s uh I think it’s a real challenge you know I I think that uh like the the

29:17

Amelia that I work in at the moment is uh [Music]

29:22

research is is a huge part of the activity

29:28

um and I think that there’s a lot of work that needs to

29:34

happen um after the research is complete you know how do you how do you translate

29:41

um that knowledge and and convey it in ways that are actually useful to uh to

29:49

people who you know um would benefit from from fine about

29:55

this stuff and and it’s I think there’s a there’s a huge level

30:01

of skill there that that needs to be developed further where you’re able to

30:06

[Music] um offer insights from all of this work like like as we were just saying you

30:13

know if this is slow work it’s deliberative work it’s it’s uh it’s

30:18

worth it that takes by in order to be useful it must take time uh so that

30:25

means it’s probably also fairly voluminous as a as a body of you know of

30:32

of output so how do you get from there from like

30:37

the all of the complexity and Nuance of like a long

30:42

um sustained learning period to um being able to

30:49

interest uh someone who’s new to the knowledge

30:54

um in in certain ways that will you know get get them interested in finding out more

31:01

um so there’s there’s a lot to do there like I think there’s you know everything

31:06

from um uh packaging pieces of information in ways

31:14

that are engaging to to folks that you know just stumble across this in in in

31:20

you know in whatsoever away like whether it’s you know a tweet or what whatever it may be

31:27

but but things that are also not like reductive you know that that that point

31:33

to further knowledge as opposed to trying to uh glibly summarize something

31:40

that is maybe not so summarizing well that idea of sort of layering like

31:46

giving people ways to dig to dig deeper into things rather than simply

31:51

fragmentation you know like rather than simply cutting it up and dispersing it how do we make these different Avenues

31:59

to arrive at you know and give people access to the tools I mean it’s a it

32:05

seems like uh an increasingly complicated question although it it also seems

32:13

um like there’s um a new like there’s a new not just even

32:21

before the pandemic there was a a significant shift uh in the way people

32:27

were thinking about Arts organizations or maybe we’re just getting old and we’re the the organizations we’ve been

32:35

involved in are dying off and new things are growing anyways but it did feel like there’s new ways of organizing that were

32:42

emerging even before um before the pandemic and that this has accelerated

32:48

um obviously there’s a kind of a crisis at the heart of it for um for the world and then for you know

32:54

for us within the cultural world it’s been this dramatic dramatic event but

33:01

um I wonder if you have uh if you’ve seen other models through the work that

33:06

you’re doing uh that are really inspiring around different ways of organizing uh and and sort of responding

33:14

to a new generation of creators I think there’s a lot to be said for uh

33:21

one-on-one conversation you know like basically the idea of the brain date um the organization that I run is is

33:27

just embarking on like a a project um of sort of digital capacity building

33:35

and I think one of the primary um techniques that we plan to use it’s

33:42

really just like matching up this person with this other person you know and

33:47

trying to figure out like intelligent ways to um

33:52

to provoke conversations between people who you know are meeting for the first

33:58

time or have have met but only in passing but somehow like determining

34:04

that like these two folks have got something uh to say to each other

34:10

um that you know there’s a kind of learning that happens in that in this

34:16

kind of a you know one-on-one conversation uh that is difficult to reproduce in in larger structures so I’m

34:24

I’m I really think that there’s um that that’s a big piece of of uh

34:32

it’s an important part of uh This Moment especially you know in this in this sort

34:38

of screen dominated world that we find ourselves in where larger groupings become logistically

34:45

you know more complex the more people you add in and like coordinating people’s schedules and stuff like that

34:51

is always difficult but there’s like that basic like human

34:57

uh form of conversation is something that’s like I think really really

35:03

valuable and really worth like putting a lot of energy into it’s it’s totally

35:09

um I find it really fascinating because um that’s you know really like the idea

35:16

that I was talking about what happened in the project of many people kind of uh zigging to the zag of us sort of

35:24

proposing certain types of Technology that’s like the you know in some ways this antithetical component of like what

35:30

is the most important element we need is this individual conversations we need individual interaction in order to build

35:37

the kind of um organizational knowledge sharing um do you think that that is

35:44

um do you think part of that comes from um a long history of working with

35:50

technology in the creative menu like I know you know with with uh here at Art

35:56

engine as we saw you know the pandemic take effect we felt like we saw a history of media art happen to the rest

36:03

of uh the Arts world and like the space of six months they were went through all of these different

36:09

like cycles that we’ve seen over the the course of our of our time working with

36:14

technology do you think that that is there’s a sense of um

36:19

or is it something else I guess do you think it’s coming from the work that we’ve already done with technology in

36:25

the organizations in our personal practices or is there something else that’s happening there

36:32

well I think there’s you know definitely in in the fields in which we

36:38

work like technology is a given and and we’re like it’s really like

36:44

infused all of our conceptualization of the world around us

36:50

you know like all of our metaphors are are uh heavily informed by digital tools and

36:59

practices so I yeah I think we have a kind of we have a special kind of

37:06

comfort with these ways of doing things um it also means that we’re maybe less

37:12

patient you know uh when when things are poorly designed or or you know we’re

37:19

we’re not willing to accept things as they are presented to to uh the average

37:26

technological consumer and I think that’s a great thing because it it empowers us to sort of

37:34

um uh modify or um tweak the tool so that it does suit

37:40

our needs you know and to think like to to not accept

37:46

um you know technology as it’s as it’s delivered as it’s marketed as the only

37:52

the only possible way that that things can work well I I think that we’ve uh we’ve gone

38:00

over quite a few interesting things in our in our time together um maybe we’ll uh close up our

38:07

conversation here um and uh say uh aloha

38:15

thanks for joining me here and thanks so much for pulling this

38:21

whole adventure together it’s uh it’s been really really interesting and stimulating and uh and uh as as we’ve

38:28

just said you know I hope that the the results are something that will be uh

38:35

that will be um useful for uh other people that are that are just getting they’re just

38:41

finding out about it now well thanks for your uh your chat today and your contributions overall and uh we’ll talk

38:48

to you again soon thanks take care Ryan [Music]

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