In this conversation, Famous New Media Artist Jeremy Bailey shares his insights on the wave of interest in Non-Fungible Tokens (NFTs). To Bailey, they are nothing new. Artists have challenged themselves to trace authorship digitally many times before, so why then is the conversation breaking ground in the popular sphere today? To understand this, Bailey walks us through the history of New Media and the monetization of art. Furthermore, Bailey calls out the funny history of writing art into canons. It’s a chicken and the egg conundrum; does art, in all its mediums, need to be written about to be viewed as art? Bailey describes the internet economy as a graveyard for artistic labour and challenges us to consider how NFTs can play a role in dismantling this practice of viewing new media art as tertiary to ‘fine’ art and creative labour. Drawing links between the impacts of the Portapak and this moment of NFTs, Bailey leaves us wanting to explore the many modes of digital resistance countering the abuse of creative digital labour, including his recent project YOUar.shop.
More about Jeremy Bailey
https://www.jeremybailey.net/
https://youar.shop/
https://www.leanartist.org/
http://www.goodpointpodcast.com/
If you are unfamiliar with NFTs, here are some links for you to check out.
Read Paul J Ennis at The Conversation for a quick review of the NFT in the context of the burning Banksy.
Rhizome has helpfully outlined a number of artist projects around monetization in the digital realm that predate the hype othe NFT, including Bailey’s YouAR that we discuss in the conversation above.
ArtNet News considers what we can learn about the NFT hype from the Comic Book bubble of the 1980s and 90s.
Go deeper with Why we need a feminist manifesto for the blockchain on HyperAllergic.
An interesting data analysis of sales and fees in NFT here.