Parvaaz, an iconic music band from India, stopped by the MAD studio to talk about how they manage marketing & promotions for their band, as well as how they prepped for their Canadian tour in this Monster Class. #MonsterArtist
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ABOUT PARVAAZ
Parvaaz is a contemporary Indian music band whose four members have assimilated several international progressive/psychedelic rock influences but their own expression has a rootedness that makes their sound unique. They sing mostly in Kashmiri and Urdu and their own line-up reflects the diversity they come from.
Khalid Ahmed (vocals), Mir Kashif Iqbal (guitars), Sachin Banandur (drums) and Fidel D’souza (bass) constitute the Bangalore-based rock group.
The band has so far released an EP titled “Behosh” in 2012 and the full length critically acclaimed album titled “Baran” in 2014. The band also released a live DVD titled “Transitions” in 2016 and are currently working on their second LP.
Parvaaz has been featured on the cover of the May 2018 edition of Rolling Stone India. They had their first performance in Canada in 2017 at Monster Rock Orchestra, produced by MonstrARTity.
About Monster Creative Collective
Born in 2011, Monster Creative Collective is a not-for-profit organization, based in Mississauga and committed to providing entertainment for the young and old alike. Monster Creative Collective are the producers of #MonsterWorld Mashup, which is the only world music festival in Brampton and the #MonsterArtist Development program, which gives local artists the tools they need to succeed in a career in the music industry.
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EntertainmentParvaaz, an iconic music band from India, stopped by the MAD studio to talk about how they manage marketing & promotions for their band, as well as how they prepped for their Canadian tour in this Monster Class. #MonsterArtist
#BollywoodMonster Mashup
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to prepare for this tour we made sure
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all our gear was in place we had the
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right adapters to actually adapt to the
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power here the voltage is different and
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stuff I had to throw off a bunch of
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t-shirts and pants but I was planning on
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wearing all right because there was no
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place left with all that equipment yeah
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so we prepared for will be prepared for
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six months
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please bye peace to you know get ready
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for the tour and but we still don’t know
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we’re about three days in we don’t know
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what to expect the start has been pretty
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awesome and we can we couldn’t ask for
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more
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more of a mental thing when you’re going
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out to play for a new audience you get
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together and you prepare your set and
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you think of songs you think of your
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music where it’s at I mean it’s a like
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six months in getting your visa done
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yeah that’s part of the reason is rest
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of the documents what you need for what
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you need needed for this thing and I
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think and even planning the gigs around
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this month so all the gigs we have been
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pre-planned and you know that’s how it
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got we had like a back-and-forth calls
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with Jade and Gokul I mean she is back
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in Toronto here I mean so we kept in
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touch and discuss about the gigs and
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everything so I think I think every two
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weeks or so we had like a Skype call
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with him and then we went through
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everything that was being planned that
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was getting cancelled everything that
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was forming for this tour as we went
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along and we had a lot of brainstorming
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sessions of you know what we should do
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when we get here how to go about the
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three or four weeks that we have in
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Toronto and and he just kept feeding us
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more and more information and we kept
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playing again in we wrote it down we had
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Excel sheets the whole thought of
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pre-planning happening before the stores
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I think the basic part for us being a
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guitar player carry extra swing sets and
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okay your spare guitars like they might
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break I think we did a tour back in
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India and we did a South India tour so
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we went to like what four cities four to
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five cities in in a small van and within
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a week and I think the worst part was
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that we took a detour when we had like
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just travel for like 200 kilometers and
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we ended up like traveling like 500 like
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fun when you least expect it somehow but
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when you’re on a tour you know these are
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you know some instances where after a
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long day you know it’s nice to find
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yourself someplace unexpected just
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fun without adventure on the tour so
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it’s my fun without adventure it’s well
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every tour has a certain requirement it
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depends how you’re gonna be traveling
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are you going to be taking flights are
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you gonna be in the back of a van I you
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you know gonna do a mix of the two so
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but most of all like I said before be
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mentally prepared for anything at each
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of the gigs that you’re gonna be playing
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it’s gonna depend on the venue is gonna
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depend on the acoustics of the place
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it’s gonna depend on the crew that is
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working there it’s gonna depend on the
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organizer there’s a lot of variables
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that go into each show see you got to be
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prepared to tackle all of that and also
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expect like yeah things might break down
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you know somebody might not show up on
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time so you’ve got account for all of
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that and you know backtrack and
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reverse-engineer the whole thing and be
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ready be ready and most of all be ready
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with him easily basically stay healthy
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for a month we need to eat food good
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food and keep ourselves was till I come
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here healthy and and I was I was I had
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fallen sick on the flight and like had a
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fever and yeah things don’t go right but
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some time but I think it’s most
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important that you stay healthy and stay
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in shape the fun part for us is like
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going outside our country and you know
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playing to a new audience so it’s really
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interesting because you get to know what
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they feel about our music you know what
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will be their reaction for kind of music
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and so far it’s just been one show and a
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shoot we did at fat lab studios so more
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to come and I think yeah it’s been great
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so far
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who does the marketing for the band guys
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I think for band and for any musician
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the most time spent should be on making
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music and then you know thinking about
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how do you market yourself like you give
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you ideas maybe this will work over here
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or this will work over there but
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basically concentration on music should
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be the top priority yeah and then let
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the management take care more than
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mentors we’ve had friends and fellow
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musicians who have shown us the way you
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know if rather
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you know maybe they’ve tackled something
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before and then told us about it and
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then we’ve been prepared for it and yeah
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we bounce ideas off of our friends of
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fellow musicians mostly and plus every
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everybody I think personally would have
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somebody who’s doesn’t need to be a
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musician you know perhaps looked up to
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different people as musical influences
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but yeah as a band you know they’ve like
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such and say their friends who have
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helped give us like the right ideas and
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right ideas at the right and take some
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tough decisions sometimes bands senior
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bands have been there for a really long
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time and it’s seeing them they have been
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in times where there was no internet and
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everything I don’t know and it would
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chip in with like you know guys why
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don’t you try playing here or why don’t
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you try so it’s like you know more of
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like learning from them is a band called
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Seurat my back from India they told us
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early on how they had delegated work
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amongst themselves like you asked us
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about marketing right now and back in
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2011 we did not know how we would go
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about that so the easiest answer to that
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was given to me by magician who’s the
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bass player for Seurat man and he said
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just divide the work amongst you says
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one guy can handle the social media one
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guy can handle you know probably
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printing of merch and and somebody else
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can do something else and you just
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divide that work and it’ll be a lesser
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burden for each of you but as a whole
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you’ll be able to make this thing move
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smoothly there’s also this band called
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Thumbelina quarter
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I mean they toured Edinburgh last last
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year yeah yeah the festival yeah the
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maybe two years back so so after we go
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out to know that we are going to be
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coming to Canada so just went back to
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them and you know ask few questions
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about Howard thinks they did like 30
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shows in 30 days no I think there’s a 40
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shows yeah and they need to like sell
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their own tickets for the shows and that
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give us this idea that whenever we get
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to go out it’s going to be a different
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scene altogether than what we have in
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India
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the first album was crowdfunded the
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baron album was true through this
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platform called visionary dot in and we
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they sent us whatever they could and it
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helped us get through the production of
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it
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so they are devoted as we don’t as we
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ran a three- campaign and like whatever
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our goals were and like achieving
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money-wise was achieved in three months
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so like you know you should that’s how
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you get to know about your fans how they
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are dedicated and in that thing you
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reward them with ania with an album and
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apart from that they write to us
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frequently and we we’ve recognized a few
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of the ones who are you know ardent
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followers and we write back to them and
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we take critique from them we take you
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know advice we have a great example of a
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fan a person who started as a fan name
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is Goku
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he started as a fan and he was one of
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the person who Corazon
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[Music]
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you
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