0:02

[Music]

0:08

[Singing in another language]

0:23

>> Saad: My name is Saad and I’m from the Mad Band Project

0:26

and you’re watching MAD.

0:28

[Transition Music]

0:33

Mad Band Project stems from

0:35

the Magnetism Arts platform,

0:36

where we have a bunch of different talent and we bring them all together

0:39

to collaborate
on uh new music.

0:42

So I’m the creative head for  

0:43

Magnetism Arts and

0:45

I’m the music arranger for the Mad Band Project

0:49

and what I do is basically I

0:52

farm and hunt for talent, uh

0:55

around the GTA
mostly from Brampton-Mississauga side,

0:59

and we bring them into the studio,

1:01

we jam with them and we figure out how we can all collaborate together

1:05

uh with different languages, with different genres of music.

1:08

The MonsterArtist Development

1:10

platform, and MonstrARTity in general,

1:13

platforms like that are something that we closely work with

1:15

and whenever we see talent from there we make sure we contact that talent and

1:19

you know we bring them on for future projects as well.

1:23

And uh we personally do a lot of open mics as well  

1:26

and we kind of have a small gauging criteria in terms of where the energy is,

1:31

where the commitment level is, where the determination is because

1:35

if you want to get into music full time you  

1:37

really have to make sure you’re giving it enough time for practice and for refining

1:41

yourself as an artist.

1:42

I think music industry, in general,

1:45

is considered one of the most difficult industries

1:48

to be successful in because there’s a lot of saturation in the market.

1:52

Plus us being South Asian artists

1:55

have a really small market in terms of getting record labels

1:58

so we have to rely on what we have around in the community

2:01

or maybe for the time being change our genre  

2:05

or you know move into being a multicultural artist 

2:09

so we can get the word out, so we can get back to what we really do

2:12

and for people to start hearing 
us out.

2:14

We’ve done open mics in Brampton and pretty much that

2:17

like that’s where I get most of my 
talent from.

2:20

If we feel like uh we have an artist who has that

2:23

x factor in them

2:25

or who has that energy in them and who has that vibe where  

2:27

they want to do more

2:29

and they’re willing to commit more then we start moving them in

2:32

to the studios slowly, gradually where, you know,

2:35

people like uh the Monster team help us a lot in moving them up.

2:39

So even now when we performed 
at the BollywoodMonster Mashup

2:42

we had a bunch of different artists who

2:44

being instrument players our artists have their own branding.  

2:49

So the point is for not just singers to have a branding,

2:52

for musicians to have a branding as well.

2:57

[Music]

3:53

>> Saad: We’ve had some really good times

3:55

doing outdoor concerts as well as indoor concerts and uh

3:59

we got a chance to work with the  

4:01

BollywoodMonster Mashup couple of years before as well and uh it’s one

4:05

of the great platforms that you know comes around every year.

4:09

There’s a lot of saturation in terms of

4:11

how we put out music in Pakistan and in India

4:16

and for the kind of music that we do.

4:19

But here in Canada we have that opportunity where there’s room

4:23

for people to listen to new stuff.

4:25

They’re more open to listening to 
more creative stuff.

4:28

That’s one of the plus points of doing music here,

4:32

in Canada, because you get exposed to so many other, different  

4:36

musicians and so many other, different singers that you you get these ideas that  

4:42

you wouldn’t probably get from back home.

4:44

We we’re into music full time, we’re into performing full time and

4:48

COVID just flipped

4:50

turned the tables for us totally because everything started getting cancelled

4:55

and you know we had to quickly figure 
out where what to do next.

4:59

Totally change our marketing strategies.

5:01

Totally change our branding strategies into going online more, over exposure.

5:06

Being home, inside,

5:09

totally gave us a lot of time to produce but then at the same time there’s another

5:13

pressure of what’s going to be happening next.

5:16

So that totally uh affects

5:19

the creative process.

5:24

[Music]

5:40

>> Saad: There was a bunch of people 
from all around the world  

5:43

watching that feed so that was another level of excitement.  

5:47

People were constantly commenting and

5:51

after the performance was done we reached out to everybody,

5:55

uh, messaged everybody personally thanking them.

5:58

And the second stage — the second level of uh interaction — was when that  

6:05

uh audience converted into uh

6:08

moving towards our our own fan pages and now they are following our

6:13

music and you know we’re putting out content and they’re interacting with us.  

6:17

The aim was to uh

6:18

brand ourselves and convert that audience into our followers

6:24

and I think that worked out pretty well.

6:26

The BollywoodMonster Mashup team really helped a lot like

6:30

they were with us from the beginning.

6:33

The biggest part of the production is the pre-production

6:36

and I always tell everyone how

6:38

good the BollywoodMonster Mashup team is

6:41

in terms of their pre-production uh

6:44

because if there is no pre-production it shows during the production day.   

6:48

The post feedback of the stream uh

6:52

pretty much told everyone how well the pre-production was done  

6:55

and obviously uh hats off to the whole team, it’s a– 

6:58

it’s a– it’s teamwork and

7:01

BollywoodMonster Mashup team is probably one of the best to work with.

7:08

[Music]

7:19

[Performing Bailamos by Enrique Iglesias]

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