Tune into #MonsterArtist Saad Arif Tauseef’s comparison of the Canadian music industry to the way fans listen in Pakistan in this #MonsterArtist Development (MAD) episode.
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ABOUT THE MAD BAND PROJECT
The Mad Band Project is a rotating band under the Madnetism Arts Inc. platform that strives to creatively bring something completely out of the box and more engaging than you can imagine. Every set is pre-arranged, and composed by one of the rotating producers and this year, Saad Arif Tauseef is bringing together some of the best musicians together to showcase musical talent like never before in a multilingual arrangement.
ABOUT MONSTER CREATIVE COLLECTIVE
Monster Creative Collective is a not-for-profit organization, committed to providing entertainment for the young and old alike. In the spirit of giving back to the community, Monster Creative Collective produces the #MonsterArtist Development program, now in its fourth season, to help develop the professional and artistic careers of Canadian artists.
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EntertainmentTune into #MonsterArtist Saad Arif Tauseef’s comparison of the Canadian music industry to the way fans listen in Pakistan in this #MonsterArtist Development (MAD) episode.
#BollywoodMonster Mashup
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0:02
[Music]
0:08
[Singing in another language]
0:23
>> Saad: My name is Saad and I’m from the Mad Band Project
0:26
and you’re watching MAD.
0:28
[Transition Music]
0:33
Mad Band Project stems from
0:35
the Magnetism Arts platform,
0:36
where we have a bunch of different talent and we bring them all together
0:39
to collaborate
on uh new music.
0:42
So I’m the creative head for
0:43
Magnetism Arts and
0:45
I’m the music arranger for the Mad Band Project
0:49
and what I do is basically I
0:52
farm and hunt for talent, uh
0:55
around the GTA
mostly from Brampton-Mississauga side,
0:59
and we bring them into the studio,
1:01
we jam with them and we figure out how we can all collaborate together
1:05
uh with different languages, with different genres of music.
1:08
The MonsterArtist Development
1:10
platform, and MonstrARTity in general,
1:13
platforms like that are something that we closely work with
1:15
and whenever we see talent from there we make sure we contact that talent and
1:19
you know we bring them on for future projects as well.
1:23
And uh we personally do a lot of open mics as well
1:26
and we kind of have a small gauging criteria in terms of where the energy is,
1:31
where the commitment level is, where the determination is because
1:35
if you want to get into music full time you
1:37
really have to make sure you’re giving it enough time for practice and for refining
1:41
yourself as an artist.
1:42
I think music industry, in general,
1:45
is considered one of the most difficult industries
1:48
to be successful in because there’s a lot of saturation in the market.
1:52
Plus us being South Asian artists
1:55
have a really small market in terms of getting record labels
1:58
so we have to rely on what we have around in the community
2:01
or maybe for the time being change our genre
2:05
or you know move into being a multicultural artist
2:09
so we can get the word out, so we can get back to what we really do
2:12
and for people to start hearing
us out.
2:14
We’ve done open mics in Brampton and pretty much that
2:17
like that’s where I get most of my
talent from.
2:20
If we feel like uh we have an artist who has that
2:23
x factor in them
2:25
or who has that energy in them and who has that vibe where
2:27
they want to do more
2:29
and they’re willing to commit more then we start moving them in
2:32
to the studios slowly, gradually where, you know,
2:35
people like uh the Monster team help us a lot in moving them up.
2:39
So even now when we performed
at the BollywoodMonster Mashup
2:42
we had a bunch of different artists who
2:44
being instrument players our artists have their own branding.
2:49
So the point is for not just singers to have a branding,
2:52
for musicians to have a branding as well.
2:57
[Music]
3:53
>> Saad: We’ve had some really good times
3:55
doing outdoor concerts as well as indoor concerts and uh
3:59
we got a chance to work with the
4:01
BollywoodMonster Mashup couple of years before as well and uh it’s one
4:05
of the great platforms that you know comes around every year.
4:09
There’s a lot of saturation in terms of
4:11
how we put out music in Pakistan and in India
4:16
and for the kind of music that we do.
4:19
But here in Canada we have that opportunity where there’s room
4:23
for people to listen to new stuff.
4:25
They’re more open to listening to
more creative stuff.
4:28
That’s one of the plus points of doing music here,
4:32
in Canada, because you get exposed to so many other, different
4:36
musicians and so many other, different singers that you you get these ideas that
4:42
you wouldn’t probably get from back home.
4:44
We we’re into music full time, we’re into performing full time and
4:48
COVID just flipped
4:50
turned the tables for us totally because everything started getting cancelled
4:55
and you know we had to quickly figure
out where what to do next.
4:59
Totally change our marketing strategies.
5:01
Totally change our branding strategies into going online more, over exposure.
5:06
Being home, inside,
5:09
totally gave us a lot of time to produce but then at the same time there’s another
5:13
pressure of what’s going to be happening next.
5:16
So that totally uh affects
5:19
the creative process.
5:24
[Music]
5:40
>> Saad: There was a bunch of people
from all around the world
5:43
watching that feed so that was another level of excitement.
5:47
People were constantly commenting and
5:51
after the performance was done we reached out to everybody,
5:55
uh, messaged everybody personally thanking them.
5:58
And the second stage — the second level of uh interaction — was when that
6:05
uh audience converted into uh
6:08
moving towards our our own fan pages and now they are following our
6:13
music and you know we’re putting out content and they’re interacting with us.
6:17
The aim was to uh
6:18
brand ourselves and convert that audience into our followers
6:24
and I think that worked out pretty well.
6:26
The BollywoodMonster Mashup team really helped a lot like
6:30
they were with us from the beginning.
6:33
The biggest part of the production is the pre-production
6:36
and I always tell everyone how
6:38
good the BollywoodMonster Mashup team is
6:41
in terms of their pre-production uh
6:44
because if there is no pre-production it shows during the production day.
6:48
The post feedback of the stream uh
6:52
pretty much told everyone how well the pre-production was done
6:55
and obviously uh hats off to the whole team, it’s a–
6:58
it’s a– it’s teamwork and
7:01
BollywoodMonster Mashup team is probably one of the best to work with.
7:08
[Music]
7:19
[Performing Bailamos by Enrique Iglesias]
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