Branding Yourself with Sarah Thawer - MAD Monster Class

2018

Sarah Thawer talks about the importance of branding, social media and networking. “Music is for the brain and for the booty” – Snarky Puppy. #MonsterArtist

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https://www.youtube.com/channel/UCWh5…

Go To:

0:22 – Beyond just being a drummer
1:05 – Always record yourself
1:33 – Snarky Puppy “Music is for the brain and for the booty”
1:58 – Promote yourself
2:44 – Mario Slippers

CREDITS

Audio Engineer:
Vikas Kohli of Fat Labs

Videographers:
Charles Vilagut, Mike Gillis, Jawn Taboika and Filip Plaskota of Creators at Play

Production Coordinator:
Cassandra Popescu

Additional footage used with permission from Sarah Thawer

and a Monstrous THANK YOU to Ontario 150 for making this all possible!!

ABOUT MONSTRARTITY

Born in 2011, MonstrARTity Creative Community is a not-for-profit organization, based in Mississauga and committed to providing entertainment for the young and old alike. Ever expanding our productions, MonstrARTity is the producer of #BollywoodMonster Mashup, which is the largest South Asian festival in Canada, as well as the team behind the award-winning #MonsterRock Orchestra show.

Want to get involved in the MAD program? We want to hear from you
http://www.monsterartistdevelopment.c…

LET’S CONNECT!
Website ► http://www.monsterartistdevelopment.com/
Instagram ► https://www.instagram.com/monstrartity/
Facebook ► https://www.facebook.com/BollywoodMas…
Twitter ► https://twitter.com/BollywoodMashup

Subscribe Here:
https://www.youtube.com/channel/UCWh5…Sarah Thawer talks about the importance of branding, social media and networking. “Music is for the brain and for the booty” – Snarky Puppy. #MonsterArtist
 

Key moments

View all

Beyond just being a drummer
Beyond just being a drummer
0:22

Beyond just being a drummer

0:22

Always record yourself
Always record yourself
1:05

Always record yourself

1:05

Snarky Puppy “Music is for the brain and for the booty”
Snarky Puppy “Music is for the brain and for the booty”
1:33

Snarky Puppy “Music is for the brain and for the booty”

1:33

Promote yourself
Promote yourself
1:58

Promote yourself

1:58

Mario Slippers
Mario Slippers
2:44

Mario Slippers

2:44

#BollywoodMonster Mashup

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About

Autogenerated Transcript from YouTube (if available)

Use CTRL+F to find key words if it is a longer transcript​.

0:03

[Applause]

0:11

[Music]

0:17

I know so many incredible drummers a lot

0:21

of people can play drums a lot of people

0:22

can sing but what can you do beyond that

0:25

how can you become a brand or an artist

0:29

you know or represent yourself I find

0:33

that’s the biggest challenge a lot of my

0:34

friends who went to music school are

0:36

virtuosic and they’re playing but they

0:37

don’t know how to market themselves so I

0:40

tell everybody YouTube is free people

0:42

Instagram is free you’re not using it

0:45

it’s your own problem you’re in Canada

0:47

you have to go on the journey of putting

0:48

stuff up and be very consistent

0:50

I know people who post one video in

0:52

March and then don’t do it until

0:53

December for me it’s been being very

0:57

consistent it’s been a thing of

1:01

self-discovery I found my style I found

1:04

my sound a musician should always record

1:07

themselves so they know what they sound

1:08

like they know what they look like you

1:10

know what you got to work on so I feel

1:11

like you’re working on your musical your

1:13

musicianship what you’re working on

1:15

getting yourself out there I don’t want

1:17

to be you know like this indian girl who

1:18

tries to play jazz oh this indian girl

1:20

who tries to play gospel music no this

1:24

is a jazz drummer at this gig okay

1:26

today’s Tuesday tomorrow’s Wednesday

1:27

okay now we have a gospel drummer okay

1:28

Thursday no no she’s an afro-cuban

1:30

drummer snarky puppy my favorite band

1:32

has this quote that says music is for

1:34

the brain and for the booty so that is

1:36

something I try to keep my mind on that

1:38

I love technique but I want non

1:40

musicians tone-deaf musicians to enjoy

1:42

what I’m playing so I try to keep a

1:44

balance between social media networking

1:46

and the music aspect because I don’t

1:49

want to be a drummer that relies on an

1:51

artist to give me work I want to have a

1:53

name for myself and be able to stand on

1:55

my two feet without someone hiring me

1:56

it’s super important to promote yourself

1:58

because especially being a musician you

2:00

don’t want to always be at the back and

2:02

not and you feel important it’s like you

2:04

go on a tour and the artist is singing

2:06

sitting in first class and you’re just

2:08

sitting at the back why can’t the

2:09

drummer sit in first class why can’t the

2:11

drummer’s be in the front so that’s kind

2:13

of been my mindset throughout that back

2:15

in my early teens or preteens or

2:17

whatever I wanted to be like a Sheila E

2:19

so I was doing a lot of covers I wanted

2:21

to be on Ellen you know playing congas

2:23

playing drums and flipping my sticks and

2:25

doing stuff like that and being more

2:26

like a like a unattractive an are

2:29

per say not much of a musician now it’s

2:33

like I still want that you know I want

2:35

to be on Ellen one day I still want that

2:37

public admiration but I want the

2:39

musicians to love it as well so for

2:41

example what I did a couple of weeks ago

2:43

is I love funky slippers so I go to

2:45

Pacific Mall in Scarborough which is

2:46

like you can get everything for so cheap

2:48

and I picked up Mario slippers what I

2:50

did is I took this electronic pad I took

2:52

a bunch of Mario’s samples of him saying

2:54

like Mario I cut them up put it on this

2:58

pad put on my slippers played a bunch of

3:00

fancy technique e stuff but in the

3:02

middle made a couple of funny faces hit

3:04

the pad different Mario sounds and I got

3:07

so many views on the video that I put up

3:09

and I got so many feet a lot of feedback

3:11

and what I tend to do is that when I see

3:13

the feedback on my YouTube Instagram or

3:15

Facebook I’m like who’s commenting our

3:17

only musicians commenting are is the

3:20

public commenting who’s gravitating

3:22

towards my stuff so that’s how I kind of

3:24

assess what I’m doing

3:29

[Music]

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