Calls for Submission

Call for Artists & Makers

Launching Artist’s Careers for 60 Years
When: July 2-11, 2021
Where: Online and In-person at Nathan Phillips Square
Submission Deadline: March 8, 2021 (11:59 PM)

Join us for the 60th Anniversary of Canada’s longest-running contemporary outdoor art fair,
launching artists’ careers and building trust in the community of artists and art lovers since
1961! Apply to our hybrid online/outdoor 60th Toronto Outdoor Art Fair, taking place at Nathan
Phillips Square (date TBC) and on our e-commerce platform for 10 days in July 2021. Each
year, our loyal following of fair-goers spend $2 million on art purchases, providing an income to
independent artists that contributes to their economic prosperity. The 60th Anniversary Fair will
be one to remember with new special programs and awards.

Why apply to TOAF?
1. Win one of our prestigious awards : TOAF is proud to have awarded artists almost
$1 million in the past 60 years. $40K cash and in-kind awards are given to
established and emerging artists, with unique opportunities like the Mayor’s Purchase
Award and the Best of Student Award.
2. Grow your network in person and online: TOAF is the best-attended art fair in
Canada! The 2020 Online Fair saw a 300% increase in pageviews to our e-commerce
platform and over 43,000 unique visitors from a growing network of online art buyers
across Canada, US and beyond.
3. Customizable sales experience: You can choose to showcase your artworks online
on our user-friendly e-commerce platform, or both in-person at Nathan Phillips Square
(with pandemic safety measures), and online!

Who can apply?
TOAF’s jurors welcome individual artists and makers working in photography, sculpture,
painting, glass, wood, textiles, jewellery and more, with formal or informal training to
apply. Established and emerging artists are welcome.

TOAF cares deeply and recognizes that profound change is happening in the world at large,
and we are here to renew our commitment to equity and inclusion to continue to be inclusive,
accessible and radically welcoming to all artists and art enthusiasts. Artists who require
accessibility support are eligible to apply for additional assistance through our Art Encounters
program .

What do we offer?
? A successful & comprehensive marketing campaign : Benefit from our
multi-platform national marketing and promotions, resulting in 69 million media
impressions from 2019’s campaign. Plus, additional opportunities to be spotlighted
through our social media channels with an audience of over 23K followers!
? Ongoing professional development : Dedicated support and guidance from our team
through application workshops, portfolio reviews, and Booth Camp workshops (what to
expect onsite, how to grow your digital outreach and social media skills)
? Free online and onsite resources and support : Assistance and troubleshooting for
your artist and product pages, instructional videos, 200 volunteers to assist you with
the logistics at Nathan Phillips Square, professional, secure artwork storage and a
comprehensive Artist Handbook
? And so much more!

What do artists have to say?
TOAF is proud to have hosted many renowned Canadian artists such as Edward Burtynsky and
Barbara Astman. Read the Artist Testimonials and see how they have found TOAF to be a
successful, professional, well-organized, engaged, and impressively well-attended event:
“This year was yet another challenge. With the pandemic, I think a lot of us were scared that
TOAF wouldn’t happen, or it wouldn’t be as good as past years. Luckily, they managed to pull
off a beautiful transition to digital, both through the online store and all of their great online
events and content. Seeing it all come together and seeing all the familiar faces really brought a
tear to my eye and when I received the ‘Best of Painting’ award… I was just overcome by the
thought of how much this show has done for me.”
– Keight MacLean

“The Online Fair is a brilliant idea! Not only does it allow us to still get our work out there and
make new friends and clients, it levels the playing field for disabled artists. I am looking forward
to building my online gallery and connecting with potential customers and collectors.”
– Steve Kean

How can I apply?
Read about our application guidelines and more information here .
Apply early!
Not only will applying early save you money on your application fee, it will also grant you first
dibs on booth location (designated first-come, first-serve based on the time your application was
submitted) and social media spotlight packages for the online Fair.

Application Fee:
$50 Regular / $30 Students until February 28, 2021 (11:59 PM)
A late fee of an additional $50 applies beginning March 1, 2021.
Final Deadline: March 8, 2021 (11:59 PM)
APPLY TODAY http://torontooutdoor.art/artist/sign-in

About Toronto Outdoor Art Fair
The Toronto Outdoor Art Fair is Toronto’s first, largest, and longest running outdoor art fair –
providing fresh art, fresh faces, in the fresh air since 1961. Attracting an audience of over
130,000 people annually, and showcasing the work of over 350 artists, Toronto Outdoor Art Fair
prides itself on creating an environment which gives artists the chance to interact directly with
the public in an informal setting – removing the barriers to access, and dispelling the formality of
a traditional gallery or art fair experience. This free public art event takes place each year at
Nathan Phillips Square and online at torontooutdoor.art . The Toronto Outdoor Art Fair is a
registered charitable nonprofit organization . Canadian Charity #: 119259620 RR0001

Covid-19 Safety Measures:
The TOAF team cares about the health and safety of our artists and the public we serve. We
are hopeful to return to a smaller in-person, physically-distanced event by July 2021, following
the safety guidelines provided by Toronto Public Health.
In the event that the in-person event is cancelled due to the COVID-19 pandemic, the Online
Fair will continue regardless. Despite the challenges of the pandemic, our dedicated community
of patrons, community partners, and art lovers came together in 2020 to support the pilot Online
Fair, creating a viable platform that we plan to build upon for 2021 and aid in artists’ financial
Questions? Contact us:
416-408-2754 | info@torontooutdoor.art